Job Description:
Position Overview
As a Senior Manager, Owned Marketing, you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives (email, web/mobile/landing page, webinar, seminar, podcasts and representative communications). You will be aligned to product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives.
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This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills. The ideal candidate will have prior marketing communications and/or agency experience as well as a background working within the financial services category.
The Channel Expertise We're Looking For
- Bachelor's Degree
- Agency experience a plus
- Experience with Agile principles a plus
- Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks
- Understanding of email marketing, customer journey mapping, and how email interacts with other channels to improve the customer engagement
- Experience leading owned campaigns, including being a champion of best practices, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness
- Ability to see the "storyline" in data and use data to make strategic recommendations and drive a channel learning agenda
- Demonstrated ability to confidently interact with and influence senior leaders and peers
- Process and detail-oriented problem solver who provides clear direction and maintains clear communication with others about the work and results
- Passion for being customer focused
- Demonstrated innovative thinking and smart risk taking
- Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications
- Excellent PowerPoint, Excel, Outlook, Word skills required. Prior experience with JIRA and SalesForce Marketing Cloud a plus.
- Knowledge of Financial Service Industry and our Products and Services preferred
- Ability to thrive in a fast-paced environment and are easily adaptable to change
Qualifications
- Bachelors or equivalent with 8+ years of experience or Masters with 6+ years of experience in marketing, advertising and/or marketing communications.
- Business/Technical Knowledge: Applies advanced knowledge of concepts, theories, and practices of professional/technical discipline. If people manager: Detailed knowledge of work performed by team.
- Business Contribution/Impact: Leads projects/work activities with functional/divisional impact. If people manager: Makes business decisions that typically have immediate impact on multiple work/project groups.
- Problem Solving: Solves a variety of problems, typically of complex scope with minimal reference to established policies and procedures.
- Analysis: Provides complex analysis and advice to division/functional management.
- Decision Making/Autonomy: Makes decisions based on theory or concepts when solving problems of highly complex or technical nature.
- People Management/Leadership: Provides leadership and general direction to work/project/process team. Identifies capabilities required within team and develops plan to reduce gaps.
- Resource Management: Monitors and manages resources for multiple work/project groups. Typically manages entry/fully qualified exempt and/or supervisory roles.
- Interpersonal Contact: Is involved in matters which involves the exchange of non-routine information. Requires the use of common courtesy, tact, and discretion to maintain cooperative associations. May involve the use of technical language.
The Purpose of Your Role
Drive Owned marketing initiatives for the Fidelity Wealth Management marketing acquisition and migration team. These initiatives will include content, promotional and service communications across owned channels. As a member of the Channel Marketing team, s/he will inform channel strategy, mange creative, and execute owned channels while staying focused on customer experience, brand alignment, efficiency, quality and driving business results.
The Skills You Bring
- Proven experience executing Owned marketing campaigns- with specific emphasis on email, .com, targeting onsite messages, and mobile.
- Outstanding project/program management, and problem-solving capabilities, with the ability to manage multiple initiatives at once
- Ability to successfully handle challenges and build trust in every interaction
- Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity.
- Ability to challenge the norm and drive innovation
- Energized about working collaboratively with an appreciation for the value of diverse opinions and different skillsets
- Understand and appreciate the impact of data and an ability to pull, analyze, interpret and apply it effectively
- Excellent written and verbal communication skills and ability to communicate clearly and concisely
- Shown dedication to cross-functional collaboration in agile, client-centric, fast paced environment
The Value You Deliver
The Senior Manager works closely with the cross-functional team to manage and coordinate Owned programs supporting team initiatives. This role is primarily responsible for advocating for the Owned email and 1:1 marketing strategyand the customer experience across the projects you lead, working closely with Communications Strategy, Creative, Paid Channel, Production and Project Management teams.
How Your Work Impacts the Organization
You will partner with the larger marketing and analytics team to ensure each marketing initiative builds upon the past and continues to drive incremental business outcomes, while delivering high quality experiences for our customers.
Company Overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associate for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process. Please email us at accommodations@fmr.com or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.
Certifications:
Company Overview
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.
Join Us
At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.
Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite all business days of every other week in a Fidelity office.
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.