Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Senior Manager, B2C - University Offering/Gen Z (YOUNG)

AT Fidelity Investments
Fidelity Investments

Senior Manager, B2C - University Offering/Gen Z (YOUNG)

North Smithfield, RI

Job Description:

The Senior Manager, B2C Marketing will play a pivotal role in developing and executing strategies to engage university students and Gen Z/YOUNG audiences with the Tax-Exempt Market (TEM). This role will focus on grassroots college marketing strategies, driving awareness and engagement, and adoption of key offerings among students through digital, experiential, and on campus initiatives. Additionally, the role will support the Director of B2C Marketing in developing Gen Z/YOUNG specific messaging at scale to effectively connect with TEM participants in a way that resonates with their values, behaviors, and digital habits.

Key Responsibilities:

  • Develop and Implement B2C marketing strategies tailored to university students and Gen-Z/YOUNG, ensuring alignment with the broader TEM business objectives.
  • Lead grassroots college marketing initiatives with product area Squad Lead, including on-campus activations, student ambassador programs, partnerships with university organizations, and digital engagement strategies.
  • Support the Director of B2C Marketing in crafting and scaling Gen Z/YOUNG specific messaging that improves engagement with TEM participants across digital and traditional marketing channels.
  • Create compelling campaigns that resonate with Gen Z using a multi-channel approach.
  • Partner with university stakeholders, student groups, and campus organizations to enhance brand presence and engagement.
  • Use data and insights to continuously optimize messaging, channels, and engagement tactics.
  • Work closely with cross-functional teams, including product, sales, and analytics, to align marketing strategies with business objectives.
  • Stay ahead of Gen Z trends, digital behaviors, and emerging platforms to inform innovative marketing approaches.

Want more jobs like this?

Get Advertising and Marketing jobs in North Smithfield, RI delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.

Qualifications:

  • Bachelor's degree or higher, 8+ years of B2C marketing experience, preferably with a strong focus on youth, university, or Gen Z engagement.
  • Proven success in grassroots marketing, student ambassador programs, or on-campus engagement strategies.
  • Experience in developing and scaling participant messages that resonates across multiple marketing channels.
  • Effective communication and relationship building skills to engage with both students and university stakeholders.
  • Ability to translate data and insights into impactful marketing strategies.
  • Demonstrates ownership and accountability by driving project to completion, taking responsibility for outcomes, and ensuring high quality results.

The Team

The Senior Marketing Manager is part of the Analytics, Marketing & Communications team within Fidelity's Tax-Exempt Market business unit where we serve nonprofit employers and their employees. These organizations are passionate and strive to provide their employees, who frequently serve others, with benefits programs that support their evolving needs. The Marketing team develops strategic programs that enhances engagement and mission awareness. We serve both our clients and their employees by providing insights, tools, and programs that drive impact and support organizational growth.

Note: Fidelity will not provide immigration sponsorship for this position

Certifications:

Category:

Marketing
Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Client-provided location(s): Smithfield, RI, USA
Job ID: Fidelity-2108779
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Pet Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program

Company Videos

Hear directly from employees about what it is like to work at Fidelity Investments.