Overview
Part creative, part marketer, part researcher, and part cultivator of distribution partners, you are a promotion-savvy specialist that will assure that Esri's videos reach a larger share of targeted audiences and advise on video digital content strategy. As a member of the Video Storytelling Team you will amplify viewership via digital channels and platforms, as well as through Esri partnerships with various communicators within the GIS community.
To see examples of the kind of work Esri's Video Storytelling Team produces please go to: www.creativelabfilms.com.
Responsibilities
- Developing External Audiences for Videos
- Work cross functionally with Esri's social media team, web team, public relations team, marking team, and others to develop opportunities for video storytelling amplification and assure that video content is best promoted across Esri's social platforms (particularly YouTube)
- Work with Esri's web team to advise on and promote the incorporation of video into online digital user experiences and assure that video UI/UX best practices are implemented
- Work with Esri's public relations and marketing media buying teams to find and/or propose promotional synergies
- Work with Esri producers on re-purposing or creating video content for digital channels
- Work with studio producer on the creation of switched, quick-turn studio content for digital
- Leverage existing partnerships with Esri users, influencers, and partners (such as Jane Goodall Institute, National Geographic, and more) and create new partnerships for content co-promotion and distribution
- Support Video Distribution among Internal Audiences
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- Oversee and support a number of internal resources that help disseminate video content to key constituencies within Esri such as a monthly internal e-newsletter informing Esri staff of new video releases and maintenance of online library of produced videos for distribution to Esri staff
- Advise Esri staff in Sales, Brand Marketing, and Product Marketing teams on how they can use video to communicate with their audiences in a variety of methods
- Liaise with Esri analytics team members to track performance of videos on digital platforms and other distribution channels in order to create reports for Executive Producers and advise on content strategy
- Research best practices in video promotion and web interface design as it relates to video as well as stay current with video trends on social platforms and media buying opportunities on digital platforms
Requirements
- 5+ years of experience in marketing, creative services promotion, or related field
- 3 years must have demonstrated success in amplifying video-centric messaging and storytelling via digital platforms
- Experience in supporting, strategizing, and creating campaigns on digital platforms
- Ability to form strong working relationships within creative and marketing teams across the organization to find opportunities for, and implement the promotion of videos
- Experience copywriting or overseeing freelance copywriters
- Ability to work with digital analytics team to track online performance of videos and recommend content strategy based on findings
- Strong organizational skills and attention to detail
- Ability to work in a team setting, independently, and on multiple tasks simultaneously in a fast-paced, deadline-driven environment
- Bachelor's in Journalism, Public Relations, Marketing, English, Creative Writing, Video Production, or other communications discipline
- Application must include portfolio/samples of digital promotional work. Also, writing samples that demonstrate ability to produce compelling promotional copy are recommended
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Experience managing and promoting YouTube content
- Knowledge of best practices as related to using video content in digital advertising is a plus
- Video production experience using Adobe software to modify content for digital platforms and/or studio-based quick-turn production
- Knowledge of, and experience with, executing digital video media buys on YouTube and other platforms
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Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$70,720 - $114,400 USD
About Esri
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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