Overview
We are seeking a highly skilled Digital Tagging and Analytics Implementation Specialist to join our team. This role will be integral to managing our digital data collection infrastructure, implementing advanced tracking solutions, and ensuring data accuracy and compliance across our digital ecosystem. The ideal candidate will have extensive experience with tag management platforms like AEP Data Collection (formerly called Adobe Launch), Google Tag Manager (GTM), or Tealium, Analytics systems such as Adobe Analytics, CJA, CDP, Google Analytics, and possess a solid foundation in JavaScript and front-end development.
Responsibilities
- Develop and maintain tagging solutions across platforms using AEP Data Collection, and potentially GTM, or other tag management tools
- Conduct thorough testing and debugging of tag deployments to ensure data accuracy and performance and troubleshoot any issues to maintain data integrity
- Develop and manage tag properties and rules for multiple domains using AEP Data Collection
- Efficiently manage and publish workflows involving multiple libraries in AEP Data Collection
- Design and execute data collection strategies and tagging standards that support scalable, consistent, and efficient data capture across web assets
- Work closely with front-end developers, UX, and product teams to align on data layer and EDDL requirements for websites and web event tracking to ensure optimal data collection
- Enforce best practices in data collection, including adherence to privacy and compliance requirements such as GDPR and CCPA
- Partner with business analysts and product owners to provide a best-in-class customer experience
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Requirements
- 5+ years of relevant, full-time experience
- Experience with tag management systems such as AEP Data Collection (formerly called Adobe Launch), GTM, Tealium, or similar tag management platforms, including implementation, testing, debugging, and system planning
- Experience with JavaScript for tag and analytics implementations
- Familiarity with HTML, CSS, and front-end development principles
- Experience with Data Layer standards, formatting, and governance
- Knowledge of Agile development and software lifecycle methodologies
- Excellent communication skills to effectively collaborate in regular meetings with team members and management
- Bachelor's in information systems, computer science, or a related STEM field
Recommended Qualifications
- Experience with Adobe Specific Analytics & Tag Management Architecture
- Experience with event driven analytics architecture, such as EDDL, AdobeDataLayer
- Knowledge of Data Collection Standards and Best Practices
- Hands-on experience implementing Adobe Web SDK
- Experience managing analytics implementations across a mixed ecosystem
- Ability to Support Onboarding and Training internal teams in data collection tools and processes
- Understanding of Privacy and Compliance Considerations (e.g., GDPR, CCPA)
- Familiarity with Tag Governance techniques and processes
- Experience working with Adobe and other APIs, along with Python for automation or analytics tasks
- Experience with Multi-Region/International Data Deployments
- Knowledge of eVars, Props, Success events, SAINT & Rule-based classification
- Familiarity with crawlers such as Screaming Frog and Python-based tools for site analysis
- Experience with Adobe AEP, CJA and CDP implementation and management
- Strong understanding of marketing / business analytics that supports enterprise data and the customer lifecycle
#LI-TM1
#LI-Hybrid
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$96,408 - $167,128 USD
About Esri
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.