Social Media Manager

Company Description

Who We Are

We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you

Our Mission

To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.

Job Description

The Social Media Manager will support the execution of SoulCycle's organic social strategy, with a focus on day-to-day content management, asset production and creation, and community engagement. This role is ideal for a detail-oriented creative who thrives in a fast-paced environment and has a passion for fitness, wellness, and digital culture.

Content Calendar Management

• Execute daily posting schedule across Instagram and other social platforms, ensuring consistent brand voice and timely delivery
• Support content planning and calendar updates, flagging opportunities for optimization and engagement
• Coordinate with various teams to ensure all assets are prepared and approved for scheduled posts

Asset Creation & Production

• Support the creation of social-first content, from Instagram Stories to TikTok videos
• Coordinate with design and content teams to ensure timely delivery of assets
• Maintain organized asset libraries and ensure all content meets platform specifications
• Assist in planning and executing content shoots, including coordination with relevant teams

Community Management & Reporting

• Monitor and engage with community across all social platforms, responding to comments and DMs within established guidelines
• Track and report on key community metrics, including response times and sentiment
• Identify and escalate potential issues or opportunities from community feedback
• Compile weekly performance reports and contribute to analysis of content effectiveness

Team Support & Collaboration

• Coordinate with Marketing, Creative, and Studio teams to support campaign execution
• Maintain organized documentation of processes and best practices
• Support influencer coordination and community events as needed

How You'll Be Evaluated

3-6 months:

• Master content management systems and publishing tools
• Establish efficient workflows for content scheduling and community management
• Demonstrate understanding of brand voice through community engagement
• Contribute to the optimization of content performance through data analysis

6-12 months:

• Take ownership of daily content execution and community management
• Show initiative in identifying content opportunities and community insights
• Support successful campaign launches with efficient project coordination
• Develop deeper understanding of social strategy and performance metrics

Qualifications

• A creative executor with at least 3 years of experience in social media management, demonstrated through hands-on content creation and community management
• A skilled project coordinator who can manage multiple deadlines while maintaining attention to detail and brand consistency
• An analytical thinker who understands social media metrics and can translate data into actionable insights
• A passionate community builder who understands how to foster meaningful connections through social platforms

Pay Transparency: $90K - $105K

Additional Information

Why Join Us?

Join a dynamic team at the heart of SoulCycle's digital presence. As Social Media Manager, you'll play a key role in connecting our community and bringing the SoulCycle experience to life across social platforms.