Who are we?
Equinix is the world's digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Want more jobs like this?
Get jobs delivered to your inbox every week.
Job Summary
Reporting directly to the Senior Director of Product Marketing, the Senior Manager of Product Marketing, Data Center & Networking is tasked with developing and implementing marketing strategies for data center and networking products. This role is crucial in ensuring that product marketing efforts are aligned with product capabilities and market demands. The Senior Manager will drive customer engagement and contribute to business growth by executing marketing strategies developed at higher management levels. This position involves collaborating with Product Management, Technical Product Marketing, Solution Marketing, and Sales Enablement teams to ensure seamless product launches and marketing operations without direct reports.
Responsibilities:
- Design and implement comprehensive marketing strategies for data center and networking products, with a focus on market analysis, segmentation, and targeting.
- Develop effective product positioning, launch strategies, and sales enablement tools under the strategic direction set by senior leadership.
- Identify opportunities for product enhancements and new offerings based on market feedback and technological trends.
- Maintain product messaging and positioning consistency across all marketing and sales channels.
- Produce compelling marketing content that effectively communicates product benefits, features, and differentiators to engage the target audience.
- Foster collaboration across Product Management, Technical Product Marketing, Solution Marketing, and Sales Enablement to optimize go-to-market processes.
- Monitor and report on key performance metrics to gauge marketing effectiveness, market penetration, and customer feedback.
- Support integrated marketing efforts by building strong relationships with cross-functional teams.
Core Competencies:
- Strategic Execution: Implement and manage marketing strategies that align with the broader goals set by senior management.
- Product Marketing Expertise: Profound understanding of B2B technology marketing, particularly in data center, networking, and cloud services.
- Project Management: Oversee complex marketing projects and product launches to ensure alignment with strategic objectives.
- Communication: Clearly articulate product values and strategic marketing plans to stakeholders at various levels.
- Team Collaboration: Work effectively within a team setting, driving product strategies without direct reports.
- Analytical Thinking: Utilize data to assess market trends and refine marketing strategies.
Specific Skills:
- Market Intelligence: Apply market research to define and execute effective marketing strategies.
- Product Launch: Experience in successfully executing product launches within the tech sector.
- Sales Enablement: Develop tools and content that enhance the understanding and effectiveness of the sales team.
- Content Development: Create marketing content that resonates with a B2B audience.
- Process Optimization: Enhance marketing processes for better efficiency and impact.
- Presentation Skills: Effectively communicate strategies and results to senior management and external partners.
- Data-Driven Decisions: Use analytics to guide marketing decisions and optimize product positioning.
Qualifications:
- Bachelor's or master's degree in marketing, Business Administration, Communications, or related field.
- At least 10 years of experience in product marketing within the B2B tech industry, particularly focusing on networking products and services.
- Demonstrated ability to effectively execute marketing strategies in a dynamic technology environment.
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.