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Marketing Automation Consultant

AT EPAM Systems
EPAM Systems

Marketing Automation Consultant

Gent, Belgium

We are seeking a Marketing Automation Consultant to join our team and help us push boundaries in the digital marketing landscape. You will collaborate with A-level team players and companies in both B2B and B2C environments across multiple verticals.

#LI-DNI

Responsibilities

  • Play a pivotal role in designing, implementing and optimizing automation workflows and campaigns - you can broaden your scope to tackle SEA, social advertising, SEO, CRO, Analytics, Tag Manager, UX, programmatic advertising and more if you wish!
  • Design and execute marketing automation strategies to support lead generation, nurturing and customer retention
  • Create, manage and optimize automation workflows and campaigns in platforms such as HubSpot, Marketo or Salesforce Marketing Cloud
  • Develop audience segmentation strategies to ensure targeted and effective communication
  • Analyse campaign performance data, provide actionable insights and adjust strategies to achieve KPI
  • Collaborate with cross-functional teams to ensure seamless integration of automation tools with broader marketing and sales processes
  • Stay up to date on the latest marketing automation trends and technologies to bring fresh ideas to the table
Requirements

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  • 3+ years of hands-on experience working with platforms such as HubSpot, Salesforce marketing Cloud, Marketo or similar tools
  • Strong analytical skills and ability to translate data into actionable insights
  • Solid understanding of digital marketing principles, including email marketing, lead scoring and CRM integration
  • Fluency in Dutch and English
  • Strong communication and problem solving skills
Nice to have
  • Fluency in French
We offer
  • 4 weeks of paid holidays
  • 6 supplementary/compensation (paid) days (pro rata temporis)
  • Private healthcare insurance
  • Group insurance
  • Meal vouchers
  • Eco-vouchers
  • Joint Committee gross bonus
  • Transportation/bike allowance /company car /bike lease (if eligible)
  • IT equipment (laptop)
  • Mobile subscription (no device)
  • If otherwise eligible, participation in the discretionary annual bonus program
  • If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
  • *All benefits and perks are subject to certain eligibility requirements

Client-provided location(s): Ghent, Belgium
Job ID: EPAM-epamgdo_blt088f85ed17a69cb2_en-us_Ghent_Belgium
Employment Type: Other