About the role:

Are you interested in working for one of the leading financial technology companies in Chicago? Come join Enova as a marketing leader to support our fast growing OnDeck brand.

At Enova, we understand the power of effective lifecycle marketing and how it drives long-term customer relationships and business growth. We’re looking for a passionate and innovative Lifecycle Marketing Manager who is eager to build and grow our Lifecycle Marketing team to enhance customer engagement and retention throughout their entire journey.

Do you thrive on analytics and performance reporting? So do we! Our marketing team uses robust data analysis techniques to generate insights and optimize customer experiences across the entire lifecycle. In this role, you’ll collaborate with cross-functional teams—including Product, Technology, Analytics, Creative, Strategy, and Legal—as well as manage relationships with external vendors. Since innovation is key at Enova, we want you to help explore new marketing initiatives, lead process improvements, and continuously optimize customer journeys within our CRM ecosystem.   

The Lifecycle Marketing Senior Manager will join our Small Business Team (OnDeck and Headway Capital) reporting to the Head of Marketing, SMB and will be responsible for driving consumer and merchant engagement, retention, renewals, and acquisition across our CRM ecosystem. and product marketing lifecycle management. If you're passionate about lifecycle marketing, customer experience, and leading a high-performance team, this is the perfect role for you!

Responsibilities:

• Develop the strategic direction for comprehensive consumer lifecycle strategies, from design and implementation to ongoing maintenance and optimization, ensuring engagement and portfolio growth from lead acquisition to renewal. 
• Lead a team of marketers and analysts in managing Marketing Cloud and other CRM tools to build personalized, high-performing engagement campaigns.
• Drive engagement by developing initiatives that increase customer satisfaction, accelerate product usage and frequency, and foster long-term loyalty throughout the customer lifecycle.
• Build and optimize renewal strategies to maximize retention and minimize churn, leveraging data and insights to anticipate and address potential issues proactively.
• Identify segments for targeted A/B tests, tailored and personalized messaging, and offers to drive business goals. 
• Define and implement the go-to-market strategy for our Term Loan and Line of Credit products, focusing on distinctiveness, value proposition, and messaging that connects to our Small Business Owner’s needs.
• Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to ensure alignment of messaging, touchpoints, and features across the customer and merchant journey, while solving for consumer needs, conversion, and loyalty at scale. 
• Develop customer-centric materials, tools, and campaigns that drive awareness, conversion, onboarding, and continued engagement with our products and services. 
• Manage lifecycle forecasting, reporting, budgeting, and optimal resource utilization to ensure efficient execution and alignment with business objectives.
• Champion customer insights using qualitative and quantitative data to better understand consumer and merchant behaviors and needs, shaping marketing strategies accordingly.
• Continuously refine lead and merchant interactions, leveraging A/B testing, personalization, and segmentation to maximize impact across all channels.
• Build scalable processes, frameworks, and tools to enhance the effectiveness and reach of lifecycle programs as the business evolves.

Requirements:

• Bachelor’s degree in Marketing, Business, or Finance.  
• 10+ years experience in lifecycle marketing, CRM, or a related field, preferably in financial services or subscription-based businesses.
• Ability to think big-picture while executing detail-oriented plans that drive results.
• A proven track record of leading consumer and customer lifecycle strategies that have exceeded business goals.
• A self-motivated and autonomous approach, with a proven ability to manage multiple initiatives, deliver results, and drive projects to completion.
• Curiosity as a cornerstone of your work, inspiring you to ask questions, explore new ideas, and innovate in collaboration with others.
• Experienced in leading teams through ambiguity, allowing you and your team to pivot seamlessly, embrace change, and uncover opportunities in a dynamic business environment.
• A results-oriented approach, with a proven track record of increasing customer engagement, satisfaction, and retention.
• The ability to lead cross-functional teams, influence stakeholders, and build strong partnerships to achieve shared goals.
• Expertise in data analysis and segmentation, with the ability to use insights to continuously refine and optimize lifecycle campaigns.
• A proactive attitude and a passion for experimenting with new ideas, technologies, and approaches to improve customer experiences.
• Strong organizational skills and the ability to balance multiple priorities in a fast-paced, results-driven environment.

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