Trade Marketing Executive - Estée Lauder Companies Middle East.
We are currently looking for a talented Trade Marketing Executive to join Estee Lauder Companies, Middle East.
About Us
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. Our products are sold in over 150 countries and territories.
About The Role (Key Responsibilities).
You will build marketing plans based on your knowledge of the market, competitors and retailers. Support Key Account Managers and E-KAMs in preparing Retailer and retailer.com discussions, in particular regarding the promotional calendar and the Trade and Visual Merchandising execution. Derive the marketing plan into a detailed animation and promotional plan by the Retailer.
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Trade Marketing Plan
• The position is responsible for building a strong trade plan for each Retailer and each channel.
• Turning the marketing plan into a detailed animation and promotional plan by Retailer, including product launches and special events.
• The position owns the trade plan securing the Brand strategy focus areas (Categories, Hero products etc.).
• Updates planograms by Retailer and door type
• Responsible for planning and follow up on Coop advertising aligned with brand strategy.
• Responsible for building a strong Top door Trade plan/calendar for specific selected doors and follow up on results.
• Conclude the Trade campaign analysis with inputs from Field team and the different available tools (BI etc.) and report results to Brand Manager and other applicable stakeholders.
• Responsible for in-store events planning and execution.
• Collaborating with the Corporate Sales team.
Retailer Support
Supports Key Account Managers and E-KAMs in preparing Retailer and retailer.com discussions, in particular regarding the promotional calendar and the Trade and Visual Merchandising execution
• Keeps aware of Retailer expectations and opportunities
• Collects feedback from Sales Executives on the quality of the Trade Marketing and Visual Merchandising execution
• Contributes to Retailer discussion material preparation
• Drives innovation and continuous improvement on Trade Marketing and Visual Merchandising for the brand
• Understands competitive landscape and trends in markets and competition, informs brand and commercial team on competition activity to develop mitigation plan
• Measures performance of Trade Marketing actions and strives for spend optimization
Brand Building
- Localizes where possible marketing materials to ensure relevance and suitability.
- Planning and executing Retailer events.
- Briefs and monitors execution in close co-ordination with Visual Merchandising (timing, quality, cost).
- Coordinates the implementation of VM strategy and guidelines for the region including standard blue prints for equipment and creation of a VM calendar for collateral and visuals in line with the marketing calendar.
- Create and distribute merchandising planograms to the markets based on new door openings/requirements
- Lead new door openings for all markets (coordination of merchandising, VM, planograms, testers, POSM) and internal and external parties.
- Responsible for the renewal of VM equipment in existing stores including lightbox visuals, showcase inserts, locators and tester units.
- Coordinate the distribution and movement of existing display materials and open service locators.
• Manage all locator orders for the region ensuring sufficient stock of the same in every market
• Lead price strip update (from design to production to implementation in stores)
- Ensure equipment and collateral are ordered by distributors/retailers and that optimum stock levels are maintained (in conjunction with SEM's).
- Preparation of merchandising dossiers for all launches and promo activities (shelf merchandising guidelines; color-studio and treatment tester stands update; announcements, banners lightboxes, storytelling units and local merchandising units) including respective codes.
- Preparation of photo-reports of launches, promo activities and counter openings.
- Collaborate with Product Marketing and Store Design to forecast for new tester stands/updates for related programs.
- Monitor, track & coordinate VM collaterals shipment.
- Responsible for timely forecast of all merchandise related collateral through IMW/IMD in line with budget and market requirements
- Spends time with Store Design and VM team in the field ensuring proper implementation of merchandising guidelines including store visits within UAE and travel to other markets if required
Financial
- Reviews P and L on a monthly basis with the marketing & brand team and manage trade budget lines.
- Planning and monitoring of budget for GWP's, Displayers, POS and VM material (e.g. glorifiers).
- Responsible for giving valid forecast inputs ensure forecast is aligned with trade plan focus.
- Create shopping cards and follow up (for own responsible areas).
Customers
• Builds relationships with business partners and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary to ensure all programs are implemented to their best advantage.
• Cooperate with Product Marketing and Consumer Marketing in supervising new product launch strategy.
• Ensure presentation to field force and retailers on timely basis.
• Conducts regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doors.
Qualifications
About You
You will be/ have:
- 3+ years marketing experience in retail / cosmetics / luxury goods or FMCG
- Strong excel skills
- Great Analytical skills
- Great communication skills
- A strong multi-tasking ability
- Demonstrated ability to build relationships and work collaboratively.
- Very high levels of attention to detail
- Excellent computer skills, including in Microsoft Outlook, Word, Excel, and Power Point.
- Knowledge of the market, retailers and competitors
Job: Marketing
Primary Location: Europe, Middle East, Africa-AE-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 246479