What You Will Achieve

• Develop strategic roadmaps, marketing programs, media schedule and promotion plans, with the end goal of driving incremental revenue, acquiring potential customers and generating additional mass brand awareness
• Guide and supervise the marketing team to ensure efficient implementation of marketing new products, FSS and key door focus with targets achieved
• Monitor and analyze all performance metrics related to the omnichannel, index on consumer experience, etc.
• Develop a consumer-centric brand program to strengthen local customer engagement and brand awareness and to maximize the effectiveness and profitability of FSS
• Take the lead of all aspect of marketing programs and collaborate with Commercial and Education teams to develop a strong program year-round in driving the effectiveness of promotion and consumer events to complement key launches and re-promotes
• Build a strong retail marketing team to create the best business synergy with key retailers
• Ensure timely accurate forecasting and availability of saleable and non-saleable stocks for promotional programs, control and maintain healthy stock levels, promotional stock usage and obsolescence
• Assist Brand General Manager in developing annual advertising and promotion budget for individual marketing programs, monitoring overall spending for within approval budget
• Follow up with Brand General Manager for local pricing strategies and conduct regularly competitive pricing and make recommendations
• Develop omnichannel strategies and monitor/evaluate online marketing programs to support product launches
• Develop and review CRM strategies and mailing calendar to increase the brand's customer retention and drive more visits to counters and FSS
• Visit stores regularly to check on

• Effectiveness of marketing programs and promotions
• Competitive activity
• Retailer's satisfaction with co-op activity

• Bachelor's Degree with a focus in Marketing, Business or equivalent
• Minimum of 10 years of experience including driving demand and presenting marketing plans at a senior level
• Creative with the ability to think big and outside the box to envision ideas that can meet business objectives and optimize strategy and campaign execution in an ambiguous environment
• Strong communicator and presenter with entrepreneurial mindset
• Strong leadership and problem-solving skills
• Strong interpersonal skills with a demonstrated ability to build and develop strong long standing internal and external relationships and be able to 'manage up'
• Ability to multi-task, prioritize workload, work independently, and complete tasks under time pressure
• Excellent command of English and Chinese

• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge
• Career Development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours, enhanced parental leave, pension and product discounts.

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.