About The Estée Lauder Companies

We are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skincare, fragrance, and hair care with a diverse portfolio of 25+ brands sold in 150 countries. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder, Estée Lauder.

About the role

As an Earned/Owned Media Executive, you will play a crucial role in defining and executing the Earned/Owned Media plans for our Prestige Beauty Brands (EL & LM) in the Netherlands & in Belgium. Working closely with the digital and brand teams, you will develop and implement Influencer Marketing, Seedings, Events, and Content Creation plans to drive brand awareness and engagement. If you are passionate about influencer marketing, relationship building, content creation, organizing events and are eager to contribute to the success of our brands, we encourage you to read further.

• Create and manage the advocacy brand calendar on Influencer marketing, seedings & eventing
• Contribute to developing the strategic frame for brand love, focused on organic content and always-on visibility
• Coordinate brand events, Influencer programs, brand purpose activations and on-trend seedings
• Strengthen the brand position in advocacy by identifying the right Influencer profiles to connect to our brands
• Build a strong network of Influencer relations in the Netherlands & in Belgium with key profiles & rising talents that fit our brands
• Look for the latest trends and keep innovating to secure our leading position in beauty
• Contribute to the growth on brand love metrics including EMV, SOV, Engagement,... by tracking & reviewing performance to further optimize our strategy
• Review and localize assets for social/digital platforms
• Spread Earned Media expertise and contribute to capability building within the affiliate

• 3+ years of experience in Influencer marketing and digital PR, preferably with a background in PR and/or Influencer Marketing agencies
• Strong network of beauty influencers in the Netherlands & Belgium is a must-have
• Deep understanding of the latest social media beauty trends, as well as proficiency in working with social media platforms and tools, including Instagram, TikTok, YouTube, Snapchat, and more
• Exceptional organizational and multitasking skills, with the ability to drive and manage projects effectively
• Excellent communication and collaboration skills to work cross-functionally with internal and external stakeholders
• Creative mindset and a passion for achieving objectives and goals
• Equipped with analytics and reporting skills, adept at transforming data into actionable insights to optimize Earned Media strategies
• Basic knowledge of Paid Media strategies and how they complement Earned Media
• Experience in managing budgets for Influencer Marketing campaigns
• Excellent negotiation skills to effectively manage influencer contracts and partnerships
• Cultural awareness and sensitivity, particularly when working with influencers
• Fluent in Dutch and English