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Digital, Social & Influence Manager - Kilian Paris & Frédéric Malle

AT ELC Beauty
ELC Beauty

Digital, Social & Influence Manager - Kilian Paris & Frédéric Malle

Guéret, France

Summary

Double reporting to Global Consumer Engagement Director - KILIAN PARIS and Global Consumer Engagement Senior Manager Éditions de Parfums Frédéric Malle, this position is key to ensure the implementation of different key brand digital activations : social media strategy, paid media strategy and influence strategy. Worldwide monitoring, analysis and reporting to tackle strategic decisions.

The ideal candidate has heavy experience driving on-brand social / digital content to strategically drive awareness, consideration, engagement and conversion

Strategy implementation

  • Actively participate to the implementation of the global social / digital strategy through precise action plan such as seasonal activation programs, inclusive of planning and cross-functional collaboration.
  • Strategic lead on best practices, trend analysis and performance benchmarking/tracking
  • Manage relationship with external agencies and partners to consistently provide best-in-class strategic recommendations, content, and first-to-market media opportunities to position the brands as a key social actor on ultra luxury perfumes.
  • Development of new content programs to enrich the story telling of the Brand.

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Channel Management

  • Lead in the development of all global social media initiatives, and paid media strategies to support yearly Global Communications objectives and campaigns
  • Oversight and review of all earned and branded content, and calendaring (inclusive of content briefing)
  • Oversee community management and effectively translate social sentiment/listening into ideas and strategy
  • Lead performance tracking and reporting, including monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
  • Partner cross functionally with the Marketing, PR, Online, Creative and Education teams to plan, communicate and adjust digital and social marketing tactics

Regional Coordination

  • Edit specific paid media guidelines relevant for all Kilian Paris & Frédéric Malle markets.
  • Coordinate local social media action such as Wechat, Weibo Channel management in China.
  • Supervise each local initiative linked to content production such as media partnership.
  • Lead performance tracking and reporting across all markets and regions.

Budget

  • Plan and oversee designated budget allocation in alignment with global social strategy and owned channel needs
  • Review and oversee management of the department budgeting, including invoice processing and actualizations

Qualifications

Experience

  • Minimum 5+ years of strategic social and/or digital marketing, paid media campaigns strategy, CRM and community management experience; in house or at an agency. Luxury, beauty, Fashion or lifestyle experience preferred.

Education

  • Master's Degree Required

Skills

  • Passionate for the dynamic, changing nature of social media marketing and data
  • Curiosity and interest in innovation fueled by consumer insight and an understanding of key business drivers
  • Strong ability to collaborate and influence others in a highly matrixed environment
  • Significant experience leading digital content leaders and teams including Creative teams, writers, social media teams, and other digital content creators
  • Experience running department operations, including strategy, talent, and budgets
  • True sensitivity to luxury

Job: Marketing
Primary Location: Europe, Middle East, Africa-FR-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247753

Client-provided location(s): France
Job ID: ELC_Beauty-247753
Employment Type: Full Time