Do You Want To Be Part of Something Exciting?

At The Estée Lauder Companies you can play a role in our global success!

About The Estée Lauder Companies Inc.

The Estée Lauder Companies is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, MAC, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

• Derives and adapts the Global / Regional marketing strategy to maximize local relevancy:
• Define the target consumer profile(s), adapting Global / Regional guidelines to local opportunities
• Translate local consumer insights into marketing and selling opportunities in partnership with the DCM team
• Collects and understands best practices from region, commercial and DCM team
• Defines marketing strategy in partnership with the DCM team based on analysis of competitive landscape and trends in markets, customers, products, prices, and channels to identify opportunities for growth and profit enhancement.
• Defines the CRM strategy in partnership with the CRM team

• Defines and owns the Consumer Calendar (launches, online key shopping moments, retailers activities,...) for all channels, working closely with Product Marketing, Trade, Online, Commercial teams
• Consolidates inputs from Paid, Owned and Earned Media, validates the A&P mix for the upcoming year, works with the DCM team on the full year media budget allocator
• Contribute to building Brand P&L based on inputs from the energy centers, and share to the DCM, Commercial and Retail leads as necessary
• Obtain assets and content from EMEA and localize when necessary, building on expertise and feedback from energy centers
• Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information
• Defines and drives the virtual selling activities, in collaboration with other stakeholders (online, owned media, Commercial team, live chatters,...)
• Compiles campaign performance results from agency and online and using available tools, shares learnings with all
• Accountable to develop, share proactively all information about BM/PM about calendar changes impacting DP and forecast (eg Marketing calendar, campaigns, HTSM, consumer relevant activities)
• Defines local activation with inputs from all brand team (for store opening, special event,...)
• Ensure MarTech tools and Dentsu tools adoption and execution by teams
• Spread Owned / Earned Media expertise and contribute to capability building within the affiliate in partnership with Earned Owned Media Manager
• Support presenting brand commercial plan to Energy Center leads & key corporate stakeholders including introduction of new products and promotions

• Is in charge of A&P budget and optimization
• Gathers A&P ROI analyses and improves marketing effectiveness through test and learn approach
• Contributes to LRP building, in particular A&P lines, with intent to maximize effective and efficient consumer-facing spend, monitoring and ensuring the best ROAS (Return on Advertising Spend)

• Min 6-8 years Marketing experience in a cosmetics-dermo-cosmetics/ luxury goods/retail or FMCG area
• Degree in Marketing or Equivalent
• Fluent in English
• Excellent computer skills, including in Microsoft Outlook, Word, Excel, and Power Point
• Degree in Marketing or Equivalent
• Strong digital understanding
• Ability to lead a cross-functional team and interface with international markets
• Previous strategic accountability in marketing
• Good communication skills - including understanding how to clearly communicate messages to consumer and key stakeholders
• Excellent analytical skills
• Willingness to lead, test and learn
• Interest in trends and new technology
• Not afraid to challenge the status quo
• Generous in spirit (knowledge sharing) and relationship builder
• Strong in multi-tasking
• Accountable for decision making