The mission of the Business Analyst will be interpret and analyse data related to online sales to provide regional view and consistency and share actionable insights for all B.com teams.
MAIN RESPONSABILITIES
We are in search of a hands-on, tech-savvy digital business analyst to take ownership of all business performance reviews by Brand and market.
Provide business performance reviews - monthly/quarterly/yearly basis (60% of workload]
• Define, create and maintain comprehensive e-commerce performance dashboards suite to be used by various stakeholders (Head of Online EMEA, Heads of Category, ROMs, Brands, PM, CRM, SEO)
• Provide overview of e-commerce performance (essentially for top management, consolidated view)
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• Mix different sources of data (analytics tool, CRM database)
• Follow up of business KPIs : sales data, transaction trends, AOV, ROI, traffic, customer acquisition, customer acquisition, profitability
• Perform analysis per Category x Brand x Affiliate
• Conduct product analysis (best-sellers, top categories, product demand patterns) and share with ROMs
• Identify and provide business recommendations to improve business performance, customer engagement, retention, and satisfaction
• Build consolidated 360 business x web performance report in collaboration with web analyst
• Consolidate adhoc analysis cross Brands x Affiliates for special activations (e.g, Black Friday)
• Provide competitor analysis based on inputs from various teams (Customer Insights)
Contribute to sales forecasting (20% of workload)
• Provide insights to inform sales forecasting at a 3-year horizon
Ensure metrics quality and support ROMs (20% of workload)
• Ensure consistency for KPIs : i/ define metric calculation methodology (e.g., conversion rate with sessions not users, revenues with or without VAT), ii/ define data source (e.g., traffic from GA, revenues from ERP etc.)
• Support Brand.com in their business analysis and comprehension.
Qualifications
REQUIREMENTS:
• Reports building knowledge
• Strong analysis abilities and ability to interpret complex data
• Proficiency with BI environments and more specifically PowerBI, Looker, Looker Studio, Google Analytics 4, Excel
• Proficiency with data visualization tools
Job: Online / E-Commerce
Primary Location: Europe, Middle East, Africa-ES-MD-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247078