What You Will Achieve

• Develops the HK&M Affiliate's full-funnel media strategy across paid, owned and earned platforms, and supports Brand teams to improve their media planning, execution and measurement targeting both local and Chinese travelling consumers.
• Leads Affiliate governance for influencer and eventing marketing strategies across Brands.
• Maintains Influencer analytics platforms and supports usage across Brands to monitor Influencer Marketing ROI.
• Reviews media plans and consumer marketing strategies for Brands, and identifies opportunities for greater efficiency, effectiveness and local context.
• Tracks Brand media investments and measures their return separately for each Brand; develops actionable recommendations to continuously improve media effectiveness.
• Has ownership of local media and China market landscaping, competitive benchmarking.
• Manages local media and influencer agency relationships. Defines agency requirements necessary to implement the Affiliate's media strategy.
• Leads relationship with media platforms (e.g. Google, Little Red Book) to leverage best practice and regional joint business partnerships.

• Bachelor's Degree with a focus in Media, Marketing, Communication or equivalent
• Minimum of 8 years of experience in media planning, digital marketing, PR and influencer marketing experience, preferably in Beauty/ Luxury Retail/ FMCG fields
• Hands on experience with customer-related analytic projects and knowledge on how to measure marketing activities and customer metrics
• Familiar with media and influencer analytics platforms (e.g. Media Tool, Google Analytics, Traackr)
• Able to understand consumer and business needs and translate into actions
• Able to confidently communicate and collaborate with key stakeholders in brand and commercial team
• Able to drive changes by influencing, inspiring, teaching, and collaborating
• Excellent command of English and Chinese