Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.

Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Job Overview

Position Schedule: Full-Time

Join Edward Jones and be part of a world-class content team. As the Brand Content Strategy Department Leader, you'll play a pivotal role in shaping and defining our brand's future, crafting compelling messages that resonate with millions of investors and associates. You'll lead a team of sharp, creative thinkers, partner with senior executives spanning the business, and craft compelling content strategies that elevate our business. You will drive transformation and deliver innovative content solutions that stand out in the financial services landscape. This is a unique opportunity to be at the forefront of a rapidly evolving industry, where your strategic vision and leadership will set the stage for the next era of growth and success.

1. Set the Vision: Drive adoption and application of our firm-wide content strategy framework by leading a team of content strategists and influencing business partners. The strategy is anchored in audience needs, brand, and business goals. You will collaborate with the Brand Strategy Department Leader and Brand Director in developing this shared vision.
2. Provide Strategic Consultation: Participate in firm-level initiatives by providing expert consultation and oversight, connecting business content priorities, and making independent, strategic decisions to achieve objectives. Communicate regularly with senior leaders to influence proactive content planning, distribution, and results that ladder to brand equity.
3. Lead the Team: Mentor a world-class team of content strategists who execute comprehensive strategies across topics and audiences, in a matrixed partnership with firm business partners and channel marketing managers. Foster growth, shaping the team's focus and responsibilities to meet firm objectives.
4. Advance Content Effectiveness: Continue our practice of leveraging pre/during/post content analytics and measurement at national and market levels (in future state) to improve planning and performance. Our firm content spans a variety of owned channels as well as partnerships in paid and earned distribution.
5. Manage External Partners: Manage relationships with agency partners to ensure alignment with overall brand and content objectives and maximize ROI, overseeing a $3M+ annual content budget.
6. Innovate & Experiment: Drive innovation through test-and-learn methodologies, continually optimizing content performance, and identifying new opportunities to engage with audiences.
7. Ensure Excellence: Maintain the highest standards of quality, clarity, and compliance in all content while pushing creative boundaries using strategic rationale.

• Expertise in content strategy and omni-channel planning, with a strong understanding of how to align content with brand and business goals.
• Proven experience developing enterprise-wide content strategies, ideally for brands exceeding $10B in value.
• Deep knowledge of leveraging content to build brand equity and drive revenue growth through strategic initiatives.
• Strong grasp of traditional and emerging communication channels, with an understanding of how to apply local, regional, and national marketing practices to strengthen brand presence.
• Demonstrated ability to influence stakeholders at all levels through exceptional executive presence and communication skills.
• Experience providing clear, actionable creative direction across owned, paid, earned, and shared channels.
• Comprehensive understanding building competitive intelligence and an ability to identify opportunities for differentiation.

• Bachelor's degree in marketing, Advertising, Integrated Communications, Business, or a related field; master's degree or MBA is a plus.
• 12+ years of experience in content strategy, marketing, insights, creative, and digital, with a strong background in leadership in a collaborative team setting.
• Proven track record of developing and implementing successful integrated marketing strategies.
• Strong emotional intelligence/maturity and senior level executive presence.
• Strong analytical and problem-solving abilities. Intellectually curious.
• Results-oriented leader with ability to develop and communicate big-picture vision and strategy, and simultaneously deliver solutions through practical, disciplined execution.
• Ability to work in a fast-paced, dynamic environment, overseeing multiple active projects of varying scopes, concurrently.
• Expertise or experience in tools like: Google Analytics, Adobe Workfront, Microsoft Office, Qualtrics, Mural, Hootsuite, Figma, Semrush, Hearsay Social
• Knowledge of financial industry products and services is a strong plus.
• Exceptional written, verbal, and presentation skills, with a knack for persuasive storytelling.

• Significant experience leading complex, high-impact brand content initiatives and cross-functional teams.
• Strategic Vision: Ability to craft and execute content strategies that align with organizational goals and influence high-level decision-making.
• Creative Leadership: Inspire innovative content approaches that produce exceptional results and enhance the brand's voice and clear point-of-view.
• Decision-Making: Navigate complex, enterprise-level challenges and make decisions that drive meaningful outcomes for the brand.
• Problem-Solving: Resolve intricate issues while building consensus across diverse stakeholders.
• Adaptability: Successfully manage shifting priorities and adjust strategies to meet evolving business needs in a dynamic environment.