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Department Leader - Growth Marketing

AT Edward Jones
Edward Jones

Department Leader - Growth Marketing

St. Louis, MO

Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.

Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Job Overview

Position Schedule: Full-Time

This job posting is anticipated to remain open for 30 days, from 15-Apr-2025. The posting may close early due to the volume of applicants.

The Department Leader Core Prospect Marketing is responsible for shaping and executing the end-to-end marketing strategy that drives prospect engagement across offsite media and owned digital channels. This leader oversees the activation, measurement, and optimization of paid and organic media as well as the client journey across branch and digital platforms to support lead capture, nurture and conversion.

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You'll lead cross-functional collaboration across Growth Marketing and the broader firm and manage agency relationships to ensure alignment and efficiency. The role also encompasses ownership of direct mail, email marketing, landing pages, branch marketing and communications that support core prospect client journeys. You'll play a critical role in identifying capability advancement opportunities and driving marketing performance across media and digital ecosystems.

Key Responsibilities:

  • Leads the strategic deployment of marketing strategies to attract clients and build wealth across the US through connected online and offline experiences across multiple direct to consumer channels and financial advisors.
  • Leads multiple capabilities within Growth Marketing including:
    • Go-to-Market Strategy
    • Omni-Channel Planning and Journey Orchestration
    • Direct-to-Consumer Channels (including paid media and advertising, digital media, digital marketing including public website, direct mail, email and direct response marketing, social media)
    • Lead Management (lead nurturing, scoring and assignment)
    • Branch Marketing (including specific targeted, segmented marketing strategies and tools for financial advisors and markets to deploy growth marketing capabilities)
  • Sets the vision and measures for department and hold leaders and associates accountable to deliver on Growth Marketing's objectives, KPIs and business outcomes. Accountable for department's delivery of value and contribution to business outcomes.
  • Set the ambition level of department by creating a clear vision, objectives, and aggressive goals.
  • Lead project teams and cross-divisional groups to identify, evaluate and implement innovative solutions to department, division, and cross-divisional challenges.

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.

Hiring Minimum: $140400
Hiring Maximum: $239100

Read More About Job Overview

Skills/Requirements

Functional:

  • B.A. or B.S. in Communication, Marketing, Journalism, or related field required. M.S/M.A./MBA strongly preferred.
  • Minimum of 10 years of experience related to driving strategic initiatives with at least 3-5 years of direct leadership experience.
  • Extensive expertise in developing and directing others to deliver strategic outcomes in large complex organizations.
  • Must be able to the ability to influence and present to all levels of leadership in the organization.
  • Deep understanding of business strategy and knowledge/ability to deliver programs that support business initiatives and drive desired action.
  • Ability to lead others in developing and implementing integrated, highly-complex initiatives using a variety of marketing disciplines.

Leadership:

  • Proven ability to lead teams to set strategic direction, prioritize and delegate work and accomplish objectives.
  • Proven ability to establish and review team workflows, processes, and expenses.
  • Proven ability to establish expectations, provide feedback, coach, and inspire teams of associates.
  • Proven ability to develop strong relationships, collaborate, influence, and build consensus at all levels, including senior leadership.
  • Proven ability to implement innovative solutions across teams and systems.
  • Superior interpersonal, communication, presentation, negotiation, and organizational skills.

Read More About Skills/Requirements

Awards & Accolades

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

Read More About Awards & Accolades

About Us

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

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Client-provided location(s): St. Louis, MO, USA
Job ID: Edward_Jones-20484_892898439
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
    • Mental Health Benefits
    • FSA With Employer Contribution
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Assistance Program
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement