About us:

Would you like to make a difference to the environment? Do you want to work for a global and ethical company? Join us and help us provide energy-efficient solutions that make a real impact. We make what matters work. To find out more about us check: https://www.youtube.com/watch?v=baa_aiJ4L7E

What you'll do:

The Paid Media Specialist is responsible for the development and execution of search ad campaigns for Eaton's Distributed IT and Critical Power Systems divisions. This role will be part of Eaton's growing in-house paid media team, situated within the Social & Paid Media Center of Excellence under the Global Marketing Communications team. The specialist will report to the Global Paid Media Campaign Manager.

• Create high-performing search campaigns on Google and Bing, including account setup, keyword research and refinement, alignment of ad copy to keywords, budget management and bid strategy, creative uploads, and performance monitoring.
• Develop comprehensive reports for marketing teams that are insightful and actionable.
• Establish close working relationships with marketing teams to understand business goals and objectives, new product launches, priorities, and budget changes.
• Analyze performance using data visualization tools (such as Google Looker Studio or Power BI) and propose ideas for improvement.
• Identify best practices for Google and Bing ad campaigns and provide suggestions for enhancing campaign performance.
• Serve as the subject matter expert on Google and Bing ads and actively participate in team meetings.
• Stay informed about industry best practices, emerging trends, technologies, and platform updates

• Bachelor's degree in communications, marketing, advertising, analytics, business or related field
• 3+ years of experience managing campaigns in Google and Bing ad platforms

• Deep understanding of the Google and Bing Ads platforms, with hands-on experience in activating and measuring campaign performance.
• Certifications from Google, including: Google Ads Search Certification, Google Ads Measurement Certification, or Google Analytics Certification.
• Knowledge of how Search Engine Marketing (SEM) integrates with Search Engine Optimization (SEO).
• Technical proficiency in Google Analytics 4, Google Looker Studio, and/or Microsoft Power BI.
• Foundational understanding of the paid media landscape, including paid social, digital display, and trade publications.

• Completes work independently with general guidance on new projects.
• Strong verbal and written communication skills for internal audiences.
• Ability and willingness to learn new technologies.
• Capable of setting forecasted goals and executing strategies to achieve those goals.
• Analytical thinker with the ability to synthesize large amounts of data into concise and actionable narratives.
• Strong attention to detail.
• Provides innovative solutions that align with organizational objectives.
• Expert-level proficiency in relevant areas.
• Strong collaboration and interpersonal skills, demonstrating a service-oriented mentality in interactions with business and functional teams as "internal clients."
• Able to meet deadlines and establish clear priorities quickly; works effectively under tight deadlines and manages a heavy workload while organizing and handling multiple tasks simultaneously.
• Advanced proficiency in English is required.

• Competitive compensation and benefits package
• Challenging projects in dynamic collaborative team
• Flexible working solutions (home office) are implemented across different EMEA locations
• We make your aspirations matter - Eaton encourages internal promotion, whenever possible and we make your growth matter. We invest in our employees for the long term - not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University
• We make your contributions matter -reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people's lives and the environment through power management technologies.