What you'll do:
Job Summary
The Marketing Manager, Operations & Enablement for the Latin America Region leads the tactical execution of marketing strategies to drive growth, improve efficiency, and enhance customer engagement. This role ensures alignment between marketing initiatives and the company's business objectives, working closely with the Marketing Director for the Latin America and Region subsidiaries. The position focuses on project management, data analysis, process improvement, and cross-functional collaboration to optimize marketing performance across the region.
Job Responsibilities
• Develop and implement marketing operations process to support regional business goals, focusing on regional alignment and resources optimization.
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• Enhance global network with corporate functions in his / her areas of responsibilities ensuring properly cascading of global processes and projects into LATAM region
• Manage marketing projects, ensuring timely delivery, budget compliance, and alignment with strategic priorities.
• Analyze marketing data to measure campaign performance, identify trends, and recommend actionable insights.
• Collaborate with sales, product management, and other departments to align marketing efforts with overall business objectives.
• Oversee company marketing technology and digital tools / systems, ensuring adoption efficient use and continuous improvement across LATAM region.
• Drive process optimization and standardization across the region's marketing teams.
• Ensure compliance with corporate branding guidelines and marketing policies.
• Prepare and present regular performance reports to senior leadership.
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Qualifications:
Education level required
• Bachelor's degree preferrably in marketing, Business Administration, or a related field.
• A master's degree is preferred.
Years and area of experience required
• Consistent experience in marketing, with experience in a marketing operations role.
• Experience in strategic plan, budget control, multicultural teams, digital marketing tools are desired
• Experience in a multinational environment and B2B marketing is preferred.
Skills:
Technical knowledge
• Proficiency in marketing automation platforms and CRM systems.
• Advanced knowledge of data analysis tools and techniques.
• Strong project management skills, including familiarity with project management software.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Proficiency in Power BI is preferred.
Soft skills
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple priorities and meet deadlines.
• Leadership and team collaboration skills.
• Adaptability to work in a dynamic and multicultural environment.