Eaton's ES AMER MCO division is currently seeking a Digital Marketing Manager. This is a hybrid role located in our Beachwood, Ohio or Moon Township, PA facility.
What you'll do:
The Digital Marketing Manager is a strategic role on the Marketing Communications (MarCom) team in the Americas region of Eaton's Electrical Sector. A subject matter expert at leveraging digital customer touchpoints to create a data-driven, personalized experience with our brand and enhancing the user experience to make it easy to engage with Eaton, the Digital Marketing Manager knows how to harness the full potential of Eaton's web site and other digital tools. This position is responsible for collaborating closely with others on the Marketing Communications team to develop digital campaign strategies that build awareness, increase demand and generate/nurture leads. This role will identify the most effective mix of content and digital marketing tactics to achieve results, ensure the quality of the marketable database and use testing/analytics for informed decisions that improve ROI.
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Key Responsibilities:
- Actively collaborate with the product and field MarCom teams to develop digital marketing strategies aligned with commercial growth goals
- Develop a deep understanding of the buyer, the buyer's journey, personas and pain points
- Recommend the most effective digital mix (web, email, paid media, organic social, video, webinars, etc.) based on objectives
- Work with the global CoE to define, identify and implement effective search engine optimization (SEO) strategies and page design
- Ensure that a proper lead scoring model is in place to identify marketing qualified leads (MQLs)
- Monitor performance of digital marketing initiatives based on campaign type and objective (e.g. awareness, demand generation), assess the impact and results against goals, report key findings, make sound recommendations from the data and rapidly adjust the approach for continuous improvement
- Leverage the functionality of Adobe Target for testing and personalization
- Ensure compliance with privacy laws and use of personally identifiable information (PII)
- Ensure a positive and engaging Eaton.com and MyEaton user experience via Adobe Experience Manager (AEM)
- Understand enterprise taxonomies and drive consistent use across all systems
- Leverage proficiencies with the tools in the marketing technology stack to increase efficiencies and results
- Keep up to date on current digital trends, share knowledge with the team and implement new ideas as appropriate
- Ensure that all digital communications adhere to Eaton's brand standards, leverage enterprise standards for UI/UX and ensure brand experience consistency across platforms
Qualifications:
Required (Basic) Qualifications:
- Bachelor's degree from accredited institution
- Minimum 10 years' experience in digital marketing strategy, execution and analytics
- Relocation is not available. Candidates must live within 50-mile radius of Moon Township, PA or Beachwood, OH to be considered for role.
- Sponsorship is not available. Candidates must be legally authorized to work in the U.S. on an ongoing basis without requiring company sponsorship
Preferred Qualifications:
- Digital marketing expertise, including SEO, analytics, lead generation, lead nurturing, account-based marketing, paid and organic social, sales enablement strategy
- Expertise (or aptitude for developing expertise) with tools in the marketing technology stack
- Expertise in analyzing digital marketing data
- Electrical product, market and channel knowledge
- • Aptitude for understanding and explaining highly technical information
Skills:
Position Criteria:
- Innovative, self-starter with energetic enthusiasm for a matrix team environment
- Ability to build rapport across the business
- Ability to analyze data and derive actionable insights
- Strategic agility and the ability to navigate between strategic and tactical
- Superior verbal and written communication skills
The expected annual salary range for this role is $105000.03 - $154000.04 a year.
Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
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We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.