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Influencer Marketing Manager

AT Duolingo
Duolingo

Influencer Marketing Manager

Beijing, China

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

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About the role...

We are seeking a creative, upbeat, and ambitious marketer to help us accelerate our growth in China. As our influencer marketing expert, you’ll manage content partnerships with influencers, celebrities, user communities, and the entertainment industry. You’ll own and lead creative marketing campaigns that craft Duolingo's future. 

China is one of Duolingo's fastest-growing international markets. Over the past few years, we've built a strong foundation by collaborating with over 100 influencers and driving creative, buzz-worthy campaigns on social media. We're on the way to become the most-loved brand in the region

The ideal candidate will be bold, resourceful, and motivated to guide us to the next chapter. This is your chance to transform Duolingo into a Gen-Z icon in China!


  You will...

  • Take ownership of the key initiatives for influencer and content partnerships that drive new user growth and word-of-mouth
  • Build positive relationships with top influencers spanning education, travel, lifestyle, fashion, sports, and more. Cultivate high-quality content that aims for social virality
  • Measure impact to identify new insights, optimize strategies, and strengthen the brand presence in the market
  • Conduct new experiments in content marketing partnerships, including celebrity collaboration, UGC community, and entertainment shows
  • Manage our influencer marketing budget; Guide agencies and partners for better efficiency
  • Be the bridge between China and Global for report, collaboration, and ideation


You have...

  • 5+ years of marketing experience with a strong focus on influencer or content marketing
  • Successful cases and connections with influencers, creators, or celebrities
  • Strong curiosity about social media trends and viral content
  • Experience managing vendors, agencies, and contractors
  • Solid interpersonal skills and an ability to shine in a cross-cultural environment
  • Proficiency in Mandarin Chinese and English (both written & spoken)
  • Legal authorization to work in China. This position is based in Beijing


Exceptional candidates will have...

  • Passion for our mission to make high-quality language learning accessible to everyone
  • Experience working or studying in an English-speaking environment
  • Proven expertise in negotiation, with hands-on experience driving 1-X business growth
  • Ambitious, resilient, and flexible in navigating challenges and opportunities
  • A long-time Duolingo user who loves the brand

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Client-provided location(s): Beijing, China
Job ID: 7831274002
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • FSA
    • Short-Term Disability
    • On-Site Gym
  • Work Flexibility

    • Flexible Work Hours
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Pet-friendly Office
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K) With Company Matching
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program