To help further this mission, we are looking for an Associate Manager of Offline Media to join the team! This team is responsible for deployment of all offline media including Print Media/Direct Mail, TV, CTV, OOH, Audio and Partnership media to grow our business. This role will drive DoorDash's rapidly growing consumer team to hit our lofty performance and brand marketing goals.

About the Role

We're looking for a talented and driven performance marketer with strong knowledge of offline marketing. At DoorDash we consider "offline" channels to be all TV, CTV, OTT, Digital Video (inclusive of YouTube), OOH, Print, Audio + Partnership Media (NBA marketing, etc.). This role's primary focus will be to own the strategy and execution of print media at DoorDash (Direct Mail, Shared Mail, Package Inserts, Fliers and more) across all consumer-facing campaigns. Additionally, you will support cross-channel media plans, including video and audio channels for two of our priority audiences, Rural/Suburban Americans + Churned consumers (i.e. consumers that have stopped using DoorDash that we want to bring back). You will also manage promo code operations for print and audio campaigns managed by the offline team. This role will offer you the opportunity to have an immediate impact through managing media, implementation, strategy and optimizing for future campaigns in a fast paced and cross functional role.

In this role you will get the opportunity to work with other DoorDash teams (including the Integrated Marketing, Partnerships, Martech, Analytics, & Creative teams) in addition to our agency partners, to test and implement new marketing strategies and optimize campaign performance.

• Candidates should have an understanding of performance marketing KPIs and direct response tactics, ideally in the print media/direct mail space. They should also be knowledgeable of the broader landscape of offline media tactics, across video and audio channels. They must exhibit a strong strategic sensibility, work ethic and technical prowess (Excel,experience w/ SQL or equivalent data environment mandatory).
• This individual will also help build and manage all cross-channel campaigns reaching our Rural/Suburban & Churned consumer audiences.
• The ideal candidate will have a proven track record of developing and executing full-funnel, cross-channel, data-driven offline media strategies and tactics, with rigorous analytical measurement (both brand and performance), to drive positive ROI for category defining e-commerce or internet companies. They will think creatively and analytically, provide leadership to a young and growing team, and work collaboratively across the organization with people at all levels: C-level execs to associates.
• Importantly, this candidate must be able to thrive in a fast-paced environment with a "roll up your sleeves" attitude and entrepreneurial spirit.

You're Excited About This Opportunity Because You Will...

• Own the media planning, implementation, and strategy for key business campaigns across all consumer-facing initiatives supported by print media at DoorDash.
• Support growth across all DD audiences w/ cross-media channel management (i.e. video/audio campaign management beyond print media focus above), along with potential for role to flex into campaigns catered to core strategic audiences (examples: Rural/Suburban Americans and the Churned customer base)
• Are well versed in offline media tactics, and supporting digital elements, attribution, analytics, and KPI goal setting and achieving that through strategic media plans.
• Assist in the annual/quarterly/monthly/weekly offline media strategy, planning, and buying process. Collaborate with external agency partners and internal channel managers, and key business partners (finance, analytics, etc) to set budgets and ensure spend meets financial objectives.
• Partner with the media agency and other key vendor partners. Drive maximum return from these relationships. Manage key media vendor relationships with agencies & internal partners: vendor RFPs, test & learn programs, technical tooling/integrations.
• Lead constant, iterative improvement of offline planning to hit business goals through stewardship of the measurement roadmap with our analytics and data science teams (attribution, mix modeling, incrementality, marginal efficiency, etc).
• Remain 'customer obsessed but competitor aware': Advance our understanding of the broader, ever-changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know.
• Manage paid media strategies and campaign execution for partners to increase signups and delivery orders in both DoorDash and partner channels

We're Excited About You Because You Are...

• Creative and entrepreneurial - you enjoy tackling unsolved problems and finding creative solutions with limited resources
• Detailed-oriented - you love to manage complex projects without making mistakes or missing deadlines, and you analyze campaign results at the most granular level
• Highly quantitative and analytical - you get excited when insights jump out of the data
• Have strong experience managing promo code operations, spend, fraud controls etc.
• Strategic and business-minded - you find trends in your data and look for the "so what"
• Collaborative - you love working with a team and both learning from & teaching others
• Have strong experience with print and offline media tactics.
• Exhibit strong project management and technical skills.

Qualifications

• 5+ years of experience in managing and executing offline marketing strategy, execution, and measurement.
• Deep experience managing campaigns against performance-oriented marketing goals
• Intimate understanding of the offline media buying landscape in the US, including measurement partners, media channels, agencies, and inventory networks
• Ability to synthesize data, make data-driven decisions and balance quantitative measurement with the 'art' of media strategy
• Proven experience building out and implementing channel and tactical-level testing frameworks
• Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders
• Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action
• Both in-house management and external agency experience a plus

We expect this position to be filled by 2/15/2025

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location.Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays. Paid sick leave in compliance with applicable laws (i.e. Colorado Healthy Families and Workplaces Act).

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within California, Colorado, District of Columbia, Hawaii, Maryland, New Jersey, New York and Washington.

$105,400-$155,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.