CO Salary Range: USD 96,250.00 - 137,500.00 per year
Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
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Job Duties and Responsibilities
We're seeking a highly motivated strategic thinker who can proactively develop and execute winback strategies, driving customer growth. The Winback Marketing Manager will be an integral part of the Sling Marketing team, focusing on developing and executing strategic and automated communications across multiple media channels, including email, push notifications, in-app messaging, and SMS. This role requires a blend of technical expertise, strategic thinking, and collaborative skills, working cross-functionally with product, data warehouse, and analytics teams. In this role, you will also manage third-party vendor relationships and budgets for prospecting email campaigns and SMS capture.
Key Responsibilities:
- Develop and implement strategy for automated and strategic communications across media channels, including email, push notifications, in-app messaging, and SMS
- Collaborate with product, data warehouse, and analytics teams to prioritize and execute new capabilities aimed at increasing restart conversions
- Manage relationships with third-party vendors and oversee budgets for prospecting email campaigns and SMS capture
- Utilize Adobe, Tableau, and RedPoint tools to drive data-driven performance marketing strategies
- Conduct A/B testing and incremental measurement to optimize communication effectiveness
- Apply expertise in owned media and FAST experience to enhance campaign performance
- Create and present data-driven performance reports to upper management
Education and Experience:
- 8+ years of experience in a relevant marketing role
- Bachelor's degree in marketing, communications, or a related field
Skills and Qualificaitons:
- Proven experience in developing and executing strategic marketing communications, including email and SMS campaigns
- Proficiency in Adobe, Tableau, and RedPoint
- Demonstrated ability to implement data-driven performance marketing strategies to drive incremental growth
- Experience with A/B testing and working with owned media
- Strong skills in upward management and data storytelling
- Excellent organizational and planning skills with a strong work ethic and motivation
- Ability to work collaboratively as a team player and player-coach
Compensation: $96,250.00/Year - $137,500.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.