CO Salary Range: USD 72,350.00 - 103,400.00 per year
Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
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Job Duties and Responsibilities
We are seeking a Paid Search Lead to be part of our Marketing department and broader customer acquisition strategy. The successful candidate will work closely with the paid search team and cross-functionally with a variety of technology partners (including Google & Microsoft) to ensure Sling's brands meet their respective goals. You will be working cross-departmentally to glean in-depth product knowledge, develop strategies, and derive crucial insights from campaign performance.
Key Responsibilities:
- Working closely with the broader paid search team responsible for paid search strategy and execution across several of Sling's brands
- Understanding and working with technology partners like Google and Microsoft to organize bidding structures while leveraging platform automation
- Providing subject matter expertise in business strategy and planning related to digital marketing
- Defining and managing projects to improve the effectiveness and growth of paid search programs
- Coordinating with team members to execute bid management, campaign launches, and account changes
- Liaising with the Sales and Brand organizations to develop processes to understand partner needs, consolidate improvement/requests, analyze results, and deliver strategic recommendations
- Working closely with the enterprise site team to design landing pages that optimize both conversions and search engine relevance/quality scores
Education and Experience:
- Bachelor's degree in Marketing, Business, or related field, and ideally 2-4 years experience in paid search; or equivalent combination of education and experience
- Experience working within a marketing team
Skills and Qualifications:
- Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency
- An ability to think creatively, strategically and quickly
- Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking
- Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines on a daily basis
- Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills
- Previous experience with Google Ads and Microsoft Ads required
- Google Search Ads 360 and Google/Microsoft Editor experience a strong plus
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.