CO Salary Range: USD 63,150.00 - 90,000.00 per year
Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.
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Job Duties and Responsibilities
We are seeking a skilled Data Analyst to support our customer connection team that specializes in retention marketing and email acquisition communications. In this role, you will be responsible for creating customer segments for targeted communications and offers, analyze the effectiveness of these campaigns and make recommendations on future improvements to campaigns. Your expertise in SQL and data mining will be crucial in identifying and extracting the right data to build these segments. This role is integral to our company's strategy to reduce customer churn and drive business growth.
Key Responsibilities:
- Customer Segmentation: Utilize SQL and data mining techniques to identify and create targeted customer segments for retention and acquisition campaigns; develop comprehensive distribution lists based on these segments to ensure precise and effective communication
- Campaign Analysis: Analyze the performance of customer communication campaigns, measuring key metrics such as open rates, click-through rates, conversion rates, retention and churn rates; provide detailed reports and insights to assess campaign effectiveness
- Post-Campaign Evaluation: Conduct in-depth post-campaign analysis to evaluate the impact of communications on customer retention and acquisition; identify trends, patterns, and areas for improvement to enhance future campaign performance
- Collaboration: Work closely with marketing, customer service, and data science teams to ensure alignment on customer communication strategies and data requirements; collaborate on campaign planning, execution, and optimization efforts
- Reporting: Develop and maintain dashboards and regular reports to track the performance of customer communication campaigns; ensure stakeholders have access to timely and accurate data for decision-making
- Continuous Improvement: Stay updated on industry trends, best practices, and emerging technologies in data analysis and customer communication; proactively seek opportunities to enhance data analysis processes and techniques
Education and Experience:
- Bachelor's or Master's degree in Business, Marketing, Statistics, Analytics, or related field
- 3+ years in data analysis tools such as SQL, Python or similar tools
- 1+ years in data visualization tools such as tableau, powerBI or similar tools
Skills and Qualifications:
- Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets
- Knowledge of customer segmentation methodologies and campaign analysis
- Excellent problem-solving skills with a strong attention to detail
- Excellent leadership, communication, and stakeholder management skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Knowledge of marketing automation tools and CRM systems is a plus
This role offers an exciting opportunity to play a key role in enhancing our customer communication efforts through data-driven insights and targeted segmentation. If you are a detail-oriented analyst with a passion for leveraging data to drive customer engagement and business growth, we would love to hear from you!
Salary Ranges
Compensation: $63,150.00/Year - $90,000.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.