Reports to: SVP of Distribution

Location: Remote USA, excluding Colorado

Position Overview

The Affiliate Manager is responsible for managing the day-to-day activities involved with affiliate publishing of Digital Media Solutions advertising campaigns. He/she will work closely with the Affiliate Director, Sales Team, and Management to ensure success for both the affiliate and advertiser.

Responsibilities

Compliance:

• Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues
• Execute optimizations: sub ids, rate adjustments, quality checks with AM and AE
• Take appropriate action on QC: Pulls, Pausing Sources, Reviewing Messaging
• Utilize tools to ensure compliance
• Utilize click logs and conversion to ensure compliance
• Ensure we communicate effectively to discuss the type of traffic generated and match the affiliate traffic to appropriate campaigns

• Develop strong relationships with publishing partners, inquiring about their promotional channels and business success needs, and utilizing on-going communication with publishing partners to properly match up campaign inventory to available traffic inventory
• Be in constant communication with publishing partners via email, Skype, phone and other communication applications including WhatsApp and Slack
• Use all communication means to document crucial communications such as immediate campaign expirations, caps and other time sensitive items; Respond to publisher requests in a timely manner
• Effectively relay the goals, values and guidelines of DMS to publishing partners, always representing DMS in a positive manner.
• Maintain a high level of communication with affiliates, recommending new campaigns for affiliates and providing performance feedback to advertiser team
• Supply creative packages, links and reporting to affiliates as needed
• Communicate and monitor compliance or brand guidelines in affiliate channel
• Proactively monitor traffic sources on all campaigns
• Set and manage monthly, quarterly and annual goals for revenue growth
• Represent DMS at industry conferences
• Strategize, plan, execute and optimize email, social, mobile and display campaigns
• Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI
• Complete other duties, tasks and activities as they arise

• Provide ongoing support for publishing partners including optimization information, seasonal trends and network highlights
• Effectively communicate with support departments including tech, product and finance for client inquiries and immediate needs, especially needs that can impact revenue
• Implement initiatives that enhance publisher productivity, creating new growth opportunities and increasing ROI

• BS/BA degree in marketing, communications, advertising, or business
• 3 + years prior experience in Media or Affiliate Marketing
• Strongly preferred 3+ years experience in with direct email marketing, social, native and listicle publishers
• Proficient experience working with CPA, CPL and CPM traffic models
• Strong knowledge and understanding of quality and KPI traffic management for lead gen campaigns
• Excellent verbal and written communications skills
• Strong computer skills and proficiency in MS Office- Especially Excel
• Self-starter and work well within a team environment
• Strong recruitment and negotiation skills
• Ability to effectively manage and build client relationships
• Able to succeed in and enjoy a fast-paced, quick-witted environment
• Ability to understand and verbalize technical language involved in affiliate implementation
• Expertise in many forms of internet media and marketing, with knowledge of email marketing
• Have established contacts with direct publishers and media sources
• Possess an understanding of media metrics, campaign tracking and optimization