ABOUT DIAGEO
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.
We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.
ABOUT THE ROLE
The Trade Marketing Analyst is responsible for supporting the development and execution of trade marketing strategies and initiatives. This role involves analyzing market data, tracking promotional activities, and providing insights to optimize sales performance and enhance brand presence in retail environments.
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Accountabilities:
- Provide full picture overview of the full Consumer Journey- establishing touchpoint on path to purchase.
- Collect and analyze data related to sales performance, market trends, and consumer behavior.
- Utilize various data sources (e.g., Nielsen, IRI) to generate actionable insights
- Monitor and evaluate the effectiveness of trade promotions and marketing campaigns.
- Track promotional spend against budget, ensuring alignment with strategic goals
Qualifications and Experience Required:
- Bachelor's degree in Marketing or related field
- Strong analytical skills within trade and category marketing. Proficient in data analysis with the ability to tell a story through data.
- Ability to navigate Nielsen and IRI to monitor and evaluate the effectiveness of trade promotions and marketing campaigns.
- Track promotional spend against budget, ensuring alignment with strategic goals.
- Lean in to our "dial up behaviors" and core values
- Be externally curious
- Collaborate efficiently
- Experiment and learn
- Act decisively
Feel inspired? Then this may be the opportunity for you!
EEO Information Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.