Trade Investment Strategy Manager
Location: Amsterdam or Hamburg
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
Role Dimensions
The Revenue & Growth planning team is accountable for all RGM and GM levers across pack, price, promotion, assortment, and Trade Investment, and will use this to orchestrate the business approval of the one commercial plan that drives what we sell and implement.
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The team will work collaboratively with the marketing, commercial and finance directors to ensure plans are constantly optimised delivering the needs of consumers, customers, and Diageo.
In this role you will focus on the Trade Investment (TI) RGM lever across Northern Europe. It involves the development of TI best processes, guide rails, mechanics, and commercial conditions in a complex route to market environment of local competition, international price defensibility and global brand strategies.
This is a pivotal role with a lot of freedom to develop the right model for aligning in and above market senior partners to one coherent TI strategy that drives predicable revenue growth and sustainable long term market share.
Top Accountabilities:
- Lead the implementation of our strategic priorities across our region by defining where and how we invest in our customers and brands.
- Improve Pay for Performance conditionality, ensuring investments drive sustainable revenue growth for Diageo and our customers.
- Lead the TI governance process, driving on time decision making, senior partner alignment, and ensure outstanding tools and insights are available to support decision making.
- Develop a deep understanding of the short- and long-term return on investment of TI, building a data bank for ongoing optimisation, developing controls for the monitoring of TI implementation, performance diagnostics, and prescriptive analytics.
- Lead the commercial transformation process of the TI lever when Diageo implements RGM AI and ML capabilities.
- Foster a revenue management culture within Diageo Northern Europe by influencing behaviors that drive more thoughtful decisions resulting in sales and margin growth.
About you
We're looking for an individual with a strong growth mindset who can see the big picture and possibility from multiple angles and through a creative lens. Innovating and influencing come naturally to you. You are an idea generator who can remain calm and resilient under pressure. Teamwork is important to you in order to build equity with the teams who you need to bring along with you on the journey.
What you'll bring
- 5+ years of relevant commercial and financial experience.
- Successful management of senior partners at all levels, resulting in strong and positive outcomes.
- A track record of leading ground-breaking business results.
- Problem solver & solution-based standout colleague who can deal with ambiguity and adapt quickly.
- Strong end to end commercial FMCG understanding, alongside high levels of numerical skills and attention to detail.
- Experience working across multiple countries/geographies/cultures.
Our Offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits that suit your lifestyle
- An industry leading parental leave policy
- ...and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.