About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, J&B, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
At Diageo, character is everything. So if you share our sense of adventure, you'll have the chance to learn a huge range of skills and disciplines, and build an exceptional career with us.
About the Role
This is a brilliant opportunity to work as part of the Shopper Marketing team in Southern Europe. The rapid change on where and how consumers shop and engage with brands has never been accelerating, creating a massive opportunity for the function to help shape the future of marketing.
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Winning at the POS with customers is fundamental to brand and business growth as retailers and wholesalers determine how our categories and brands are presented to consumers and shoppers.
The effectiveness of our shopper marketing is therefore fundamental and will focus on driving recruitment and premiumisation across the different shopper missions and consumer. This will involve collaborating with customer and consumer Marketing teams. This role will be pivotal to support the channel and customer team to guarantee a step change in execution, behaviours and return on investment.
The core focus of the role is to develop programs that trigger purchase of our brands over our competitors. This involves the development of award winning programs to inspire customers to implement and consumers to consumption and purchase, effective relationships to invest A&P in the right areas to drive growth and the restlessness to always demand more from themselves and others.
In this role you will:
- Deploy the brand marketing strategy defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all the touchpoints of the path to consumption/purchase.
- Ensure the programmes fit the channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
- Develop the best activations and mechanics that trigger purchase of Diageo brands driving growth for our customers at the same time.
- Work with the new occasions' mindset to build the best activations and mechanics based on shopper/consumer behaviours per occasion.
- Inspire our teams and customers around a big idea that will drive growth
- Develop first to market shopper tools to engage consumers in new ways
- Develop a deep understanding of our activation programs to ensure we are continuously evolving and improving
- Ensure robust M&E is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance
About you
To be successful in the role you'll need:
- 5+ years of relevant marketing/customer marketing experience
- A proven record in initiating and crafting marketing programs
- Strong creative judgement and background in crafting award winning work
- Strong commercial understanding (of our customers & their shoppers)
- An individual who can get things done within Diageo and has the impact to influence across a broad network of the organization (all Southern Europe markets)
- An ability to encourage agencies to deliver phenomenal work and ideally some experience of working with key customers.
- A strong team-player, passionate for collaboration
Working with us
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.