About Shopper Marketing Team
Diageo invests significantly in direct-to-consumer brand building, but we must partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influenced by what they see or don't see at the point of purchase.
It is the role of the Shopper Marketing to work closely with our Commercial and Marketing team to understand the needs of shoppers and customers and then collaborate to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase.
The Shopper Marketing will then work directly with our commercial teams and agencies to manage perfect execution align with commercial calendar. In some cases, this will involve tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.
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About The Role
As a Shopper Marketing Manager for off Premise channel, you will sit right at the heart of business supporting & working as a business partner with our Commercial Teams and Brand Marketing teams.
This will involve facilitating the development of our sub channel activation plans and ensuring the Commercial Teams have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan.
You will also lead on feeding channel led insight into Brand Marketing to help us to shift consumer & shopper behaviour and achieve Diageo's financial and market share ambition.
This role has direct responsibility for central A&P budget allocation across channels, management of scale point of sale campaigns and the input of channel insight into our commercial planning process.
You will be working Commercial Teams and Marketing brand teams to deliver best in class activation and represent the voice of the customer in the commercial planning cycle.
Key Tasks / Accountabilities
- To build a 1-9-90 rolling activation plan for our large, branded point of sale campaigns
- To manage the A&P budget for key platforms & activations across channels and provide visibility back to business on levels of channel execution
- Manage the implementation of all the key platforms & activations
- Develop and execute visibility toolkits that make our brands show up brilliantly to customers & consumers
- Own the delivery of technical specifications and agency management
- Conduct M&E activity to ensure we are constantly improving our plans.
Qualifications
- 5 years' experience in FMCG / Alco Bev Industries as Sales or Marketing Executive equivalent
- Project Management, Analytical and core selling skills
- Time management & prioritisation skills
- Can build powerful relationships and work collaboratively within a team
- Problem solver & solution-based team player who can deal with ambiguity & adapt quickly
- Can speak & write in English fluently
What are the benefits?
We are an organisation that creates products that are part of celebrations, and our culture reflects this. At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.
You will also be rewarded through competitive salary and benefits as well as being supported via non-monetary benefits.
Our commitment to inclusion and diversity:
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.