Senior RGM Analyst Role Profile
Context
The Senior RGM Analyst is critical in delivering against the Diageo Canada RGM agenda. For your priority markets you will develop and implement value through pricing, brand/size/portfolio mix, and analyzing promotional spend to deliver on commercial objectives.
Purpose
Ensures the pricing agenda and broader RGM processes run efficiently for Diageo to optimize GSV, revenue, and profitability in your respective markets. Identifies key market level RGM opportunities and cascades insights and recommendations to the broader business, with specific partnership with the key partners for your markets (Directors of Performance Management, KAMs, RCDMs, Commercial Planners). Drive internal relationship building capabilities, processes, and tools in the RGM space to accelerate data insights into commercial action.
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Decision Making
Independent, resourceful, and thought-provoking individual, who is responsible for DIAGEO price and NSV per case evolution in your markets. This role requires robust stakeholder management, negotiation and influencing skills. Owns the evaluation of where and how we spend our commercial investments with customers.
Financial Responsibility
- Own price/mix/margin delivery of AOP targets in your respective markets
- Own broader business understanding of Opportunities and Risks related to RGM deliverables/metrics
- Data based recommendations on usage of trade spend budgets
Management Responsibility
- No Direct Reports
- Reports into the Canadian RGM Director
- Assists RGM Director, Commercial RGM Manager, National RGM Strategy Manager and Performance Director(s) to drive accountability to implement the RGM agenda
- Assists in Commercial RGM best practice development (tools, process, execution, M&E)
Complexity of Role
- Requires understanding of RGM levers (Pricing, Promotional Effectiveness and Trade Terms, Pack and Format Architecture, and Brand/Size/Portfolio Mix)
- The expert for your markets on value chain and pricing/promotional regulations
- Demonstrates commercial experience (finance, category/commercial insights, and/or sales) to guide internal conversations with Commercial, Finance, Brand, and Canadian Leadership)
- Requires critical technical skill and systems ability on internal and syndicated data sources and reporting tools
- Understands alcohol sales in a regulated landscape
- Understands sales in traditional CPG retailers (Grocery, Convenience)
- Understands key customer requirements, strategies, and tendencies
Key Outputs/Deliverables
- Takes an active role in assisting the RGM Director on developing a high-performing team, bringing our Purpose to Life, and driving RGM capability development cross-functionally
- Deliver RGM value through price and mix that is ahead of the industry and categories in your markets, and at minimum delivers on annual targets
- In your markets execute, monitor, and evaluate impact of national price direction for both price and promotional guidelines
- Drives promotional insights through M&E, and assists in future promotional plan development
- Deliver monthly pricing, mix and NSV/cs results and forecast
- Be the expert of, and maintain value chain structures for your markets
- Ensure all relevant partners understand pricing and promotional timelines and regulations for your markets
- Lead/assist market specific commercial analysis and opportunity identification (Price, Mix, Promo, Rate-of-Sale/Distribution/Channel, Innovation)
- Provide innovation pricing based on National guidance, and assist in national RGM analysis as needed
- Implement price changes with the liquor boards in your markets, and ensure the pricing information is accurately updated in Anaplan and communicated for SAP upload - Provide PO price discrepancy guidance as needed
Experience
- Minimum of 3 years of Business experience, preferably in the Beverage/Alcohol or Consumer Packaged Goods industry.
- Knowledge of P&L levers
- Strong track record in analytical or commercial sales/finance roles
- Expertise in one or more of: pricing/promo analytics, tool development, syndicated data, trade terms optimization, promotional effectiveness, finance
- Familiarity with multiple data sources ex. sales data, financial data, and consumer data
- Excellent written and verbal communication skills, critical thinking; collaborating with brand/category/commercial teams and other key internal/external partners; effective in influencing wide variety of partners
- Strong working knowledge of Microsoft Office (Excel and PowerPoint) and systems aptitude, PowerBI, Anaplan, and SAP a bonus