About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the Role
Reporting to Commercial Director Portugal, the Senior Customer Marketing Manager (Portugal) will be the key market player in implementing the overall strategy across the market. This role will work closely with the marketing and commercial teams, primarily to define the commercial strategy and execution of brands for the Portuguese market. You will be responsible for the customer marketing team in Portugal (including On-Trade, Off-Trade, and Luxury teams).
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You will be responsible for:
- Building the best customer marketing team in the market.
- Co-managing the P&L for (Portugal)
- Helping Diageo Portugal become a leader in FMCG within the sector through top-tier activation across all channels.
- Working hand in hand with commercial teams to:
- Develop an outstanding go-to-market strategy in Portugal to win in the sector.
- Understand customer needs by channel to identify activation priorities with the highest impact on buyer behavior and ROI.
- Designing activation plans around shopper marketing activities to deliver brilliant execution.
- Leading the sales force briefing by ensuring the team has all the tools at their disposal to achieve their objectives.
- Defining key performance indicators (KPIs) for activation activities and overseeing execution.
- Leading, managing, and developing a team of 3 direct reports.
About you
- 8+ years of significant experience in customer marketing and commercial roles within the FMCG (Fast-Moving Consumer Goods) industry.
- Proven ability to manage complex projects (you have worked with marketing, commercial, shopper marketing, merchandising teams, and agencies).
- Ability to excel in managing ambiguity, complexity, and working in a fast-paced environment.
- You are curious and entrepreneurial.
- You are recognized for your ability to build sustainable relationships with internal and external partners.
- You are comfortable with numbers; strong financial and analytical skills are necessary.
- You have excellent attention to detail.
- Recognized leadership skills: you have experience managing teams and coaching them to develop their full potential.
- You have international experience (across multiple countries/geographies/cultures).
- Proficiency in English and Portuguese.
Working with us
Flexible Working statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards and Benefits statement
Join us and you can also expect a highly competitive and flexible rewards and benefits package including such as:
- Contemporary work life balance policies and wellbeing activities.
- Comprehensive health insurance for you and your family.
- Employee Assistance Programme.
- Annual bonus (dependent on performance).
- Hybrid work model.
- Our product discounts.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.