Job Title: Senior Consumer and Shopper Planning Manager
Location: Budapest
Contract terms: Permanent, full-time
ABOUT US
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.
Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world's very best people.
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ABOUT THE ROLE
Purpose of the role:
Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition.
To achieve our ambition this position must be much more than skilled research practitioner, you are:
- Inspired by shaping the future of the business
- Deeply curious about consumers, shoppers and our brands
- Immersed in culture and obsessive about harnessing it
- Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.
Top Accountabilities
Functional:
- Key member of your Category Brand team and key to helping shape their strategy for growth
- Fuel your team with consumer and shopper provocations that instigate change
- Manage specific category and brand research, as well as other ad hoc market intelligence gathering, to best identify and understand complex human motivations and behaviors as they relate to business solutions.
- Embed new best practice within the Eastern European consumer marketing community
- Effectively influence your team to make the right consumer and shopper lead decisions
ABOUT YOU
- 8+ years proven track record in research / analyst / strategy or marketing
- Evidence of sound quantitative analysis.
- Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth
- An ability to bring the future to today's world and roadmap actions to make it happen (within a commercial context)
- An individual who has the ability to influence across senior levels in the Category and Brand Communities
Benefits
- Unique Family Leave opportunity
- Opportunity to work across market and cultures
- You will deal with world class brand portfolio
- Product Allowance to purchase company products from the staff shop
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere"! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.