Purpose of Role:
The purpose of the role is to grow Diageo share of market in the On Trade by increasing spirits penetration, driving recruitment of consumers into Diageo's spirits portfolio and building superior customer relationships to ultimately outperform the competition.
Top Accountabilities:
1. Territory analysis, planning and execution to drive volume/value growth and achievement of KPIs.
2. Execute formal on trade strategy as per defined standards of excellence in Business Plans and Cycle activity.
3. Collaborate and build superior relationships with the On Trade and Redistributor customers servicing relevant territory.
4. Educate and empower outlet staff to become advocates of Diageo brands through educational marketing platforms and other in-store staff incentive programs.
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5. Plan and collaborate with Reserve Ambassadors to win with the Reserve Portfolio in the right outlets and with the right consumers.
6. Execute out of channel opportunities and occasions in line with brand/customer marketing guidelines.
7. 100% adherence to customer calls as per guidelines per outlet, assigned route and frequency.
8. Manage territory budget and adhere to Measurement and Evaluation business principles.
9. Live and adhere to the Diageo compliance agenda and code of business conduct.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this. We believe the most inclusive and diverse culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.
Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of - and help build - an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.