Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
Purpose of Role
The purpose of the On Trade Development Analyst is to support the On Trade Development Manager in driving brand growth, market penetration, and profitability within the On Trade channel. The Analyst plays a meaningful role in collecting, analyzing, and reporting data that advises decision-making and optimizes execution strategies.
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This role is vital in translating data into insights that guide the success of On Trade initiatives, supporting a seamless connection between commercial operations and marketing strategies.
Key Functional Responsibilities
- Assist in the measurement and tracking of execution metrics for critical metrics assessment.
- Analyze data related to MPA, Visibility, and Priority Brand.
- Help track and measure critical metrics for incentive payment calculation based on execution performance.
- Monitor and report weekly on the performance and execution of the On Trade channel.
- Assist in analyzing and understanding the On Trade channel structure for proper customer base management.
- Provide support to On Trade commercial team and process manual clarifications about visits on field.
Key Leadership Responsibilities
- Ensure the accurate collection and analysis of execution data, ensuring all reports are reliable and on time.
- Collaborate with cross-functional teams, including sales and marketing, to support On Trade strategies.
- Be proactive in identifying areas for improvement in execution processes and support their optimization.
- Be highly organized and possess excellent communication skills to effectively engage with On Trade executives.
Qualifications & Experience Required
- Degree in Business Administration, Economics, or related fields.
- Strong analytical skills with proficiency in MS Excel, Power BI (desirable)
- +1 year of experience in Sales, Administration, or Analysis Roles.
- Consistent track record of working with execution metrics and performance indicators
- Ability to move between strategy and execution.
- Strong problem-solving skills and a proactive approach to addressing challenges.
- A driven self-starter, passionate about winning and implementing brilliantly.
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.