Sales Analytics Manager, Strategic Accounts - (L5)
Location - Stamford, CT /New York City
ABOUT DIAGEO
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.
We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.
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ABOUT THE TEAM
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
ABOUT THE ROLE
The Sales Analytics Manager, Strategic Accounts will provide analysis, support, and commercial insight to the Strategic Accounts team. They will play a pivotal role in supporting the Customer Teams by leveraging data and analytical insights to drive strategic decision-making and sales effectiveness. In addition to providing ongoing support for the customer teams, this role will be instrumental in building and maintaining the next generation of tools, reports, and capabilities for the broader Strategic Account Team. The ideal candidate will be adept at using Nielsen and IRI data, along with other internal and external data sources, to provide actionable insights, build compelling selling stories, and develop sophisticated Excel reports.
Role Responsibilities:
- Excel Reporting Tools: Develop and maintain Excel-based and PowerBI-based tools for the Strategic Accounts team, including Nielsen, Numerator, Scorecard, and ad-hoc reports. Create visualizations and dashboards to present data in a clear and compelling manner.
- Analytical Support: Help lead analytical work for the Strategic Accounts team, providing crucial support for these customers.
- Strategic Partnership: Collaborate with the Commercial Director on ad-hoc projects, reporting, and strategic initiatives for the broader Strategic Accounts team.
- Trend Analysis: Identify trends and insights through data analysis to support strategic decision-making. Analyze Nielsen and IRI data to identify market trends, sales performance, and competitive landscape.
- Meeting Preparation: Assist in data preparation and reporting for various meetings, including Customer Meetings, Leadership Team Meetings, Share Reviews, Quarterly BPMs, and Joint Business Planning.
- Data Management: Manage and administer syndicated data (IRI and Nielsen), developing quality selling stories based on market-level POS analysis and category opportunities. Integrate data from various internal and external sources to create comprehensive sales reports and dashboards.
- Central Coordination: Streamline practices, tools, resources, and communications among various customer teams.
- Sales Support: Collaborate with the sales team to build persuasive selling stories and presentations based on data-driven insights.
- Business Opportunities: Use analysis and insights to identify new business opportunities and present findings and recommendations to key stakeholders.
- Performance Monitoring: Monitor and assess customer JBP and Diageo performance through regular scorecarding processes.
- ROI Analysis: Conduct ROI analysis on key sales activities and advise on profitability based on quarterly trade spend and investment effectiveness.
- Effective Communication: Build positive relationships with customer teams, advanced analytics, category, and commercial teams.
ABOUT YOU
Preferred Experience, Skills and Education Requirements
- Educational & Professional Background: Bachelor's degree required. Minimum 5 years Sales and/or Category Management related experience required in Consumer-Packaged Goods or Beverage Alcohol Category. Experience working with third party or complex distribution systems is preferred.
- Analytical Abilities: Ability to synthesize large amounts of data into actionable insights and strategic recommendations. Strong background in managing and analyzing internal and syndicated data, as well as understanding the dynamics of pricing, margins, investment, and business plan development are critical. Must have experience in market analysis, competitive data, and the application of insights to drive sales performance, with a history of improving reporting processes and procedures.
- Technical Skills: Experience using syndicated data (IRI, Nielsen, Numerator) systems necessary. Advanced proficiency in Excel & PowerPivot is expected. Proficiency in Alteryx and PowerBI is preferred. Experience understanding retail replenishment systems and processes strongly preferred.
- Presentation Skills: Ability to create and deliver compelling selling stories and presentations based on data-driven insights. Skilled in preparing clear and impactful reports for various meetings.
- Personal Attributes: Highly self-motivated, organized and collaborative, able to thrive in a fast-paced, dynamic environment. Proven success building relationships to successfully influence and negotiate in complex situations.
Leadership and Dial Up Behaviors
Lean in to our "dial up behaviors" and core values
- Be externally curious
- Collaborate efficiently
- Experiment and learn
- Act decisively
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
https://experience100.ehr.com/diageo/us
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
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