RTC Transformation Lead

Job Title: RTC Transformation Lead

Level: L4

Reports To: Business Effectiveness Director

Context/Scope:

Diageo is a global organisation with over 28,000 hardworking people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength and our biggest passion. Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.

Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We build wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.

• Determine the vision, strategy required and mode of execution to develop the outstanding practices that ensure that Diageo achieves its vision. The ideal Distributor is one that can run as a financially capable, independent and fully operational Distributor; with an accurate organisation set up and right personnel.
• Commercial (including but not limited to the following work-streams: field sales, key account, distributor management, retail outlet service levels, trade terms, innovation, key relationships with key enabling collaborators, contract management for key partnerships).
• Logistics (including defining the Distribution requirements and structure, like warehousing, logistics processes, route coverage, cost-to-serve- model, and inventory model),
• Customer Service (including Case fill rate and Order fill rate, Order to Cash processes, Replenishment Programs, customer inventory management processes, order management and customer teamwork programs),
• Finance (including Cost to Serve analysis, investment modelling for supply & commercial, and ensuring a ground-breaking solution for working capital constraints thru the full chain - retailer, distributor, wholesaler, Diageo, Profit and Loss modelling across markets, Cash-flow management, financing schemes for distribution infrastructure) as well as the supporting technology to enable trading-Automation platform that supports in-field execution (EDGE), eB2B, eB2C to enable e-commerce solutions.
• Lead a senior cross-functional team that includes Commercial, Logistics, Customer Service, Finance, and Technology/Automation during all stages of the Route to Consumer transformation: Diagnosis, Design, Pilot and Implementation
• Facilitate the development of the route-to-consumer model for the region, initiate plans and initiatives to accelerate growth in existing whilst also proactively tapping into emerging channels
• Accountable for the implementation of the RtC transformation and supporting toolkits; for example, Field Sales Process, Working Capital solutions,
• Responsible for delivering the Route to Consumer critical metrics, which will be defined during the RtC design phase.
• Ensure that the RTC functional leads, and workstream leads are fully operational and delivering the project important metrics.
• Apply standard methodology toolkits against all workstreams to define the prescribed process & critical metrics for the market. Toolkits to include: Field Sales Process, Key Account Process, Distributor & Wholesaler Process, Innovation Process, Logistics Process, Target Setting & Reporting
• Develop and Implement distribution partner RTM Playbook to drive consistent elite distribution partner standards in order to drive consistent revenue growth. This will include development and implementation of word-class distribution partner trade terms and incentive plans across markets.
• Reviewing distribution partner performance on automation platform to gain insights and target impactful activities with desired Return on Investment (value)
• Own the Diageo's in-market business P&L by driving category growth and mix
• Develop and implement a Capability training program for the Distributor Leadership Team on Commercial, Finance, HR, Supply & IS.
• To initiate and take leadership in implementing motivating incentives to the distributor teams to support new route to market for spirits to deliver outstanding results for spirits.
• To build productive working relationships with customers (Internal and external, Diageo and 3rd Party) and in-market field sales teams.

• 7 years of Management experience with a consistent track record of delivering results;
• Cross-functional management experience
• Experience with various RTC models, both supply and commercial.
• Strong commercial savvy and proven track record to generate insights from data sources
• Experience implementing a change program or redefining a business model
• Strong experience and knowledge in Distributor Management, Sales Management, Logistics, Customer Service, Diageo Way of Selling, Key Accounts, and S&OP.
• Experience with various routes to market
• Strong customer P&L understanding and appreciation of working Capital structure and drivers of profitability.
• High level of business acuity and project management across functions
• Needs to be a recognized functional expert within the business
• Proven track record to influence team members across functions and levels as this role must work with existing teams and external resources and able to influence senior levels.
• Pragmatic approach to implementation of concepts and problem-solving skills
• Ability to lead and supervise virtual teams and work under tight deadlines across functions.