ABOUT DIAGEO
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.
We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.
Job Title
RGM Director - BBG, Open States (L4)
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About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role:
The RGM & Planning Director - BBG Division is a key role to drive profitable growth via thought partnership on revenue growth management, commercial planning, customer planning, sales performance management, and channel execution & activation. This role will lead and partner with a team of 4 RGM managers encouraging a strong connection with our BBG states to drive initiatives, develop insights and drive deep accountability around execution of pricing plans and strategies.
Role Responsibilities:
Decision Making
- Independent thought starter responsible for DIAGEO headline price and trade spend/promotional planning. Owns the evaluation of where and how we spend our pricing investments
- This role requires robust customer management and negotiation skills, responsible for making decisions around distributor margin management, leading all aspects of monthly financial distributor reviews
- Creative problem solver who can support deal modeling and gap close conceptualization sessions along with bridging strategy channel plans connection to plans with our distributor network
- Has the ability to identify key drivers and variances from VPM reporting, while being able to communicate and prioritize with distributor what to implement in the marketplace
- Understands the impact decisions will have on commercial landscape across the 3 tier Spirits industry
- Analytical thought partner who can resolve data is relevant to create useful and measurable insights
Financial Responsibility
- Own price/mix/margin delivery of AOP targets
- Management of trade spend budgets
Management Responsibility
- Reports into SVP Open states
- Will lead approximately 5 RGM FTEs
- Will coordinate with COE/Contractors to help with tactical elements of role, including reporting, and reconciliation, as well as analytical support where appropriate
Complexity of Role
- Need mastery understanding of RGM levers (Headline Pricing, Promotional Effectiveness and Trade Terms, Pack and Format Architecture, and Trade/Portfolio Mix) and impact of changes on value chain
- Need deep commercial experience (finance and sales) to guide internal conversations with sales/finance and external conversations with distributors/retailers
- Need to understand different market archetypes (e.g. chain vs. independent, free goods vs. Discounts, case 1 vs. quantity discounts, control vs. open) and impact on route to consumer
- Need to understand end-to-end processes of planning to actualization, including navigation of systems landscape
Key Outputs & Results:
- Robust people management and development plans
- Deliver RGM value through price and mix that is ahead of the industry
- Implement national price direction for both headline price and promotional guidelines
- Implement RGM Missions
- Facilitate monthly distributor financial reviews, including deal level VPM reviews, reimbursement tool impact, and dNSV results
- Review and approve gap close programs and communicate impact to central finance
- Ensure team is using M&E tools to make data backed decisions in gap close process as well consistent post M&E reviews
- Leverage TRAX data to inform annual price planning process as well as retailer profitability reviews
- Ensure Revenue Management Anaplan price models are properly updated
Experience / skills required:
- Demonstrated ability, with strong preference for Beverage Alcohol experience
- Strong background in commercial sales/finance roles, validated commercial/financial acuity
- Expertise in one or more of: pricing / promo analytics, tool development, syndicated data, trade terms optimization, promotional efficiency, finance
- Familiarity with multiple data sources e.g. syndicated sales data, financial data, and consumer data
- Experience in developing a team demonstrating succession results
- Excellent written and verbal communication skills across functions; collaborating with brand/category teams and other key internal/external partners; effective in influencing wide variety of partners
- Strong working knowledge of Microsoft Office (Excel and PowerPoint) and systems proficiency
Flexible Working Statement:
Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.
Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package:
https://experience100.ehr.com/diageo/us
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
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