Revenue & Growth Manager - Benelux & Nordics
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.
About the Role
The Revenue & Growth planning team is accountable for all RGM and GM levers across pack, channel, price and promotion and will use this to orchestrate the business approval of the one commercial plan that drives what we sell and implement. The team will work closely with the marketing, commercial and finance directors to ensure plans are constantly optimised delivering the needs of consumers, customers and Diageo.
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This role leads top line and bottom line growth by identifying performance opportunities and overcoming barriers. This role works collaboratively with commercial, finance and marketing teams to establish category and portfolio strategies that meet the overall Northern Europe strategic agenda, and work with teams to implement solutions. This position will implement best in class RGM standards and track activity vs plan to ensure optimal return on investment across all RGM levers. This role reports to the Head of Revenue Growth & Planning.
Top Functional Accountabilities
- Facilitate the development of one commercial plan to deliver the Country AOP in line with category, portfolio, brand and commercial strategy.
- Oversee the execution of the one commercial plan and lead the O&R process for your market remit to deliver the AOP across all channels.
- Measure performance against goals and identify and implement strategies to improve our performance.
- Partner with the commercial finance, innovation, consumer marketing, shopper marketing and category management to ensure the optimum balance of commercial Trade spend/A&P is allocated to short vs long term growth drivers.
- Serve as a key expert in price and promotion (return on investment, Mix, Pack Price Architecture). Establish appropriate pack and price architecture for current and emerging channels of trade.
- Identify revenue and margin expansion opportunities through agreed category sprints and associated analytics, resulting in clear business recommendations.
- Set the executional standards and partner with commercial directors to embed and implement.
- Champion a revenue management culture within Diageo Northern Europe by influencing behaviors that drive more thoughtful decisions resulting in sales and margin growth.
About you
We're looking for an individual with a strong growth mindset who can see the big picture and possibility from multiple angles and through a creative lens. Trailblazing & influencing come naturally to you. You are an idea generator who can remain calm & resilient under pressure. Collaboration is important to you in order to build equity with the teams who you need to bring along with you on the journey.
What you'll bring
- Significant relevant commercial & marketing experience.
- Project Management, Analytical and core selling skills.
- Can build powerful relationships and work collaboratively within a team.
- Strong end to end commercial FMCG understanding, alongside high levels of numerical skill and attention to detail.
- Demonstrated brilliant execution to impeccably high standards.
- Deep personal accountability for great performance.
Working with Us
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Join us and you can also expect a highly competitive and flexible rewards and benefits package.
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for us to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Feel inspired?
Then this may be the opportunity for you!