Revenue Growth Manager

Name of the role: RGM Manager

Location: Bogotá Colombia

Type of contract: Permanent

Mission:

• At its core, Revenue Growth Management (RGM) in Diageo is about selling the right product to the right consumer, in the right customer, at the right time, at the right price. We will leverage on headline pricing, promotional efficiency, trade terms management, pack and format Architecture and product/channel mix to deliver our agenda.
• The RGM Manager is expected to deliver RGM Projects across Colombia Markets and partner with local multifunctional stakeholders through Pricing Strategy, Trade Strategy, and trade terms structure.
• Be the catalyst for organizational change, leading to the markets becoming obsessed with Revenue Management.

• ⁠ Take global thinking and make it locally actionable.
• Identifying and executing market-level Revenue Growth Management (RGM) opportunities to optimize revenue throughout the value chain and through active participation in Category Sprints.
• Responsible for delivering the Commercial Agreements of the Pay for Performance schedule, leading Finance, Sales, Legal, and Commercial Capabilities teams during the end-to-end process.
• Work as a key enabler to deliver the pricing effectiveness agenda for the countries, with the country teams (commercial finance, commercial managers, and Sales Opex teams) as well as central functions (Sales Opex and GDBS/BI teams) and distributors.
• Ensuring Diageo Colombia's pricing agenda and related RGM processes run efficiently to optimize Diageo's NSV / GP growth.
• Must be able to synthesize marketing, commercial,l and pricing information to draw insights and actionable recommendations (e.g., structure the problem, collect data, identify issues, and present results).
• Fearless in challenging the status quo on NSV/EU and absolute NSV and GP level to constantly improve ROI and brings people together on the journey via rational and emotional engagement.
• Support commercial planning on measuring and evaluation (M&E), ensuring that commercial plans are fully linked to the market's strategic battlefields.
• Drive organizational capabilities, processes, and tools to accelerate pricing insights into action.
• Led from development to execution of white space proposals, considering enabling a better mix for the company, while ensuring competitive price proposals for our clients. Create a holistic proposal to determine the correct Portfolio architecture across Channels, regions, customers' needs and consumer needs.
• Act as a business partner to marketing and sales in developing commercial strategies via innovation, commercial agreements negotiation with clients, and promotional proposals.
• Understand client's trade architecture and provide recommendations to promote consumer investment and pay for performance

• Optimize NSV/ML growth .
• Pre M&E y Pos M&E

• Marketing: Brands´s Strategy
• CP&A: execution plan.
• BU: Market opportunities
• Finance: COGS Pressures, P&L Management

• Strong analytical skills
• FMCG pricing expertise and experience in trade investment analysis is a distinct advantage
• Ability to influence and build relationships with the Finance, Marketing, and Commercial teams across the organization through experience and know-how
• Minimum 5 years work experience in both Commercial or Finance
• Minimum 2 years of work experience in RGM
• Bachelor's Degree required in Business or related field.
• English and Spanish required.
• Problem-solving - ability to think through issues and find practical solutions
• Ability to work around and within a variety of different market conditions and demographic factors.
• Strong track record in analytic or commercial sales/finance roles, commercial acumen is key
• Excellent Excel skills, with mastery of pivot tables, databases, and advanced formulas