Reserve Brands Sales Manager
Who We Are
We are on a journey to reloading and renewing the socialization and celebration heritage of this land for generations to come.
Our ambition is to be the best performing, most trusted, and respected consumer products company in Turkey.
Join us to create a career worth celebrating.
What about the role?
- The Luxury Division team focus on super-premium and luxury led opportunities across the discerning on-trade& off-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning Trend Leading Influencer accounts are icons within the trade and create a halo for Diageo Luxury portfolio
- You would be responsible for implementation of strategies and overseeing the execution of Commercial plans to consistently deliver Sales, distribution, execution quality within approved budgets & resources. You would lead and influence the partner's Customer Marketing team in planning, coordinating, monitoring company and customer - initiated programs consistent with the Commercial strategies.
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What you will be doing?
- You will develop Diageo Reserve brand stories, plans, priorities and internal sales target working with the sales and marketing teams to activate these plans in a commercially viable manner whilst building brand equity, (All processes will be carried out in full compliance with competition law)
- You will develop a solid understanding of Diageo Reserve Channel customer base (universe, positioning, value chain, constraints, ambition) spending time in trade with account manager to develop efficient and adapted tools
- You will provide regular reporting and evaluation (monthly channel/marketing meetings) to ensure that no activity delivers against agreed internal KPI's, business objectives and expected ROI
- Making recommendations and including in category TP plans with detailed analysis of data from sources such as AC Nielsen and Vision Plus, which are two of the sources measuring our market situation
- Brand & Business Development: work closely with Marketing team for the alignment of brand strategies by channel / occasion, oversee Sales team's efficient and effective execution/implementation of trade programs, 365 Essentials, and promotions in the covered stores. Ensure that the team meets standards set in the Commercial annual plans in line with competition laws
- You will be in charge to the creation of customer facing presentations, assisting and contributing to sales tenders/ new business and activations pitching
- You will ensure on-trade events coordination support (inc. time in field) working in conjunction with the sales managers, event team and event manager, brand managers and external agencies
- You will bring design briefs to agency partners for development of asset/POSM creation, and you will ensure efficient POSM management (stock levels, storage and logistics)
- You will be in charge of creating dashboards to monitor A&P budget&NSA (discounts, investments etc.) and managing spend (in collaboration with both sales and marketing)
- Act / be role model as a senior team member of S&D team to perform leadership codes of Diageo to pursue the "celebrate life" purpose with open communication, sense of ownership & agility
What we are looking for
- Bachelor's Degree required
- Minimum 4 years of relevant experience in sales and/or customer/trade marketing areas, min. 8 years experience in total
- Experience in the luxury&hospitality&tourism industry is a PLUS, not a MUST
- Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute
- Understands how the total sales organization operates and how to drive effectiveness.
- Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
- Strong analytical, presentation and project management skills.
- Experience in premium outlet & portfolio mngment with good understanding of HNWI F&B insights
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.