Band: 5
Location: Wisconsin
Job Title: On-Premise Manager Wisconsin
Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands - old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.
Diageo is the leading spirit player in every region of the world, highlighting a broad portfolio of both international and local brands. Diageo leads the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world's top 100 spirit brands. Its portfolio includes Crown Royal, Cîroc and Ketel One vodkas, Captain Morgan, Buchanans, Don Julio, Casamigos, Tanqueray, Baileys and Guinness!
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Purpose/Scope of Role:
The On-Premise Manager in Wisconsin will lead outstanding execution in the on-premise across Wisconsin and assists in the attainment of the market-level channel plan. This role will be directly responsible for assigned key influential customer accounts. In addition, this role will lead all aspects of a team of outside agency specialists assigned to the region. This person will lead in the communication and execution of the channel marketing initiatives plans across the market.
Role, Key Results:
- Assist in Channel Plan Attainment in the market.
- Assist in National Strategy & Segmentation Adherence in region
- Drive On-premise Execution. Pods & Menus for the state.
- Regional Account Management.
- Wiring across functions (Performance Directors, Activation Managers, etc.)
- Distributor Engagement.
- Joint Business Planning with Customers & Distributors.
- Financial Management - Local A&P and T&E
Role, Key Responsibilities:
- Build and assist in Diageo's On-premise plan for spirits in the specified market in conjunction with the Regional Director On-Premise and local distributor teams
- Accountable for actively identifying and communicating gaps/opportunities of the channel plan to their respective Regional Director On-Premise.
- Work cross-functionally to assist in the local allocation of resources, such as trade, A&P, and incremental spending.
- Drive connectivity between distributor, local accounts & agency team to align overall goals and programming plans
- Collaborate with central on-premise Strategy and Marketing Directors for any market needs and opportunities, and act as the overall in-market field expert to the central on-premise team
- Accountable for the key must-win account relationships in the region
- First point of contact for any issues/challenges/opportunities at the market level
- Communicates all channel programming/initiatives to local teams to ensure understanding & gain feedback
Qualifications and Experience Required:
- College graduate with 5+ years of experience
- Direct on-premise/customer experience preferred
- Distributor experience/management a plus
- Expected to be extremely self-motivated and goal-oriented
- Strong organizational, communication and influencing skills are required
- Experience working across a diverse beverage alcohol distributor network preferred (Open, Control and Franchise states)