Head of Don Julio
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Don Julio, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
As the #1 brand in equity, Don Julio is the most loved Tequila in Mexico with a huge heritage and relevance in the local marketing and in consumers hearts. It's a brand where we want to win with consumers, customers, partners and all other key team members that make this the biggest power brand in Mexico. In this journey, we will be consolidating the brand as the undisputed leader in the category achieving greater scale behind a strong positioning, communication platforms and confirmed growth drivers.
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Whilst the role is a Marketing role that requires marketing flair and commercial competence, given the priority that DJ has for the business both locally and globally, we are seeking for a big business leader who will handle and lead the brand through strong commercial skills and understanding as well as leading global, regional and local business conversations with key multi-functional team members, integrating all parts of the business behind the brand's strategy and outstanding execution of all plans, including innovation that is key in accelerating recruitment, Premiumization and overall brand's performance.
Capabilities
- Win through execution: You have a "deep motivation" and a big aim to make things happen. Your bias for action moves teams and organizations forward, and have clear evidence of how you have brought bold strategies to life.
- Invest in talent: You are passionate and have experience crafting teams, developing and mentoring people, and improving to build successful environments.
- Shape the future: You are a self starter at heart. You create your own path forward, feel comfortable taking risks and not having all variables in place to make decisions, and you like experimenting and testing before scaling at #speed.
- Inspire through purpose: You have confirmed capabilities to Influence and inspire the organization and partners at different levels to move forward and get to a common ambition.
Top 3-5 Accountabilities:
- Beat Annual Operating Plan (Turnover & Profit)
- Beat the competition (in terms of Value Share and Brand Strength Score - Equity)
- Drive accelerated and sustainable value, recruitment and constant penetration.
- Lead the business in developing brand's annual strategies & plans leading and encouraging multifunctional teams.
Qualifications and Experience Required:
- Bachelor's degree. Master's Degree Preferred.
- Experience in CPG and / or luxury industry of at least 5 years
- Graduate with at least 12yrs Marketing & Sales experience, with confirmed experience building leading brands.
- Outstanding relationship skills: consistent record to influence across functions and markets.
- Comprehensive marketing and financial decision-making experience.
- Shown success in building powerful emotional-benefit brands
- Experience using creative as a transformative force to build brands and grow businesses, including leading and developing strategies that put the brands at the heart of the culture.
- Shown success in leading a business in delivering a demanding P&L.
- Lead and implement budget and A&P planning wisely and effectively.
- Strategic problem solver with deep consumer understanding.
- High Energy, "can do" personality who takes strong ownership of the business. Results oriented with a huge drive.
- Comfortable working in fast-paced, constantly evolving environment, able to navigate a clear path forward even at times of ambiguity and uncertainty.
- Strong at building, coaching and leading teams. Experience of at least 5 years building and growing teams
- Strong commercial competence & customer understanding (On & Off Premise).
- Good at leading innovation strategies and detecting clear spaces of opportunity to capitalize in new occasions.
- Direct external agencies on the development, execution and measurement of marketing comms and activation plans.
- Excellent analytical and management skills with the ability to handle multiple priorities, across multiple functions.
- Proficient in English & Spanish
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways,. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.