About Us
Diageo is the world's largest and leading premium drinks company with an outstanding collection of over 200 brands all over the world including Johnnie Walker, Guinness, Singleton, Don Julio, and more! Our motto - Celebrating life, every day, everywhere - resonates vividly in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. Our ambition is to create the best performing, most trusted, and respected Consumer Products Company in the world and in Korea. To achieve these, we need the world's very best people.
Diageo Korea is a fast growing and vibrant business, with strong strategic importance and a critical contributor to our APAC Region. There are three pillars of the Diageo business in Korea - our category leading International whisky business with the World's number 1 Scotch whisky Johnnie Walker, our distinctive and characterful premium beer business with the world's number 1 stout, Guinness and our growth brands portfolio across tequila, malts, gins, and liqueur. We have some of the world's most iconic brands, a well-defined pathway to long term growth and a dynamic and forward looking team bringing to life our brands in the market place.
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About the Role
Based in our brand new Seoul office, reporting to Korea Managing Director, this is a pivotal position in driving business transformation agenda for Diageo Korea, accelerating the Marketing transformation, and growing the international spirits presence. You will be responsible for:
- Leading Diageo Korea strategy development and recommending portfolio/investment choices to deliver sustained share growth in TBA (Total Beverage Alcohols).
- Consumer obsessed constantly accessing fast and slow data about the category, consumer, competition, and trends to put brands in culture and build the best marketing plans.
- Formulating ambitious & innovative marketing strategies that strengthen Diageo brand position.
- Create and execute multi-channel marketing campaigns focused on consumer acquisition, engagement, and retention.
- Drive Digital Marketing Efforts leading transformative change enabled by technology with data-drive insights.
- Having strong P&L accountability that monitors and drives brand performance to ensure it meets category AOP(Annual Operating Plan) and anticipates and manages upsides and risks to ensure achievement of targets with great resource allocation.
- Leading and delivering exemplary compliance/ethics agenda in marketing and the broader Diageo Korea Controls agenda.
- Embedding our brands in culture through platform creation, communication, and product development initiatives
- Partnering with Sales Director to ensure channel, customer, and distributor programs deliver the right consumer and brand strategy.
- Partnering with Luxury sales head to shape the market by creating a long-lasting impression on premiumization of the Diageo luxury portfolio
- Engaging with consumers, customers, and distributors to generate winning insights that deliver breakthrough programs.
- Building capability of the DK marketing team to develop a world-class marketing organization, bringing to life the principles of DWBB and Next Gen Marketing
- Able to build trust and respect through open and honest relationships with their team and across the business.
To be successful in this role, you will need:
- Extensive relevant experience, including ten or more years in a senior Marketing general management position in an FMCG company or similar, Experience in alcoholic beverages industry will be advantageous.
- Able to shape and influence future strategy to redefine the market, take industry leadership and "change the game".
- Must have a strong awareness of the impact of environmental, regulatory, social, and legal individual business objectives.
- Purpose driven, authentic & inclusive people manager with proven experience in coaching & developing teams with diversity as a core strength.
- A strong and broad track record in Marketing and extended Commercial Marketing.
- Must be forward-thinking and understands profit and how it drives decision-making, plus Action orientated and hands on approaches.
- Act as an entrepreneurial self-starter that can create opportunities and partnerships where none previously existed.
- Being comfortable operating in ambiguity, influencing senior stakeholders and can charismatically move the business with you.
- Having an external and competitor radar, understanding best practice from adjacent markets and categories.
Working with Us with Diversity
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. Our brands are industry icons and our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.
We're looking for people with creativity, boldness, and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Feel inspired? This might be the opportunity for you.