ABOUT DIAGEO
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.
We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.
ABOUT THE ROLE
Market Specialist, Central (OH, MI, KY)
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Off Premise Focus & Distributor Management Support
Function: Commercial
Level: L6
Location: Field Based - Columbus, Ohio
Context/Scope:
The Market Specialist with an Off-Premise focus is responsible for driving sales growth and brand presence in off-premise venues including independent liquor stores, convenience, and other retail outfits.. This role involves developing strong relationships with venue owners and managers, executing promotional activities, and ensuring effective merchandising of Diageo Non-Alcohol brands (DNAB).
Financial/People Leadership:
The Market Specialists do not have direct reports although manage distributor accountability.
Accountabilities:
- Develop and implement sales strategies to achieve targets in off-premise channels.
- Identify opportunities to increase product distribution and visibility in key accounts.
- Execute sales plans that align with overall brand objectives with distributor management partnership.
- Plan and execute activities to drive consumer awareness and education.
- Identify and evaluate new business opportunities, partnerships, and markets for their respective local market.
- Build relationships with other Diageo commercial stakeholders to ensure connectivity and opportunities to amplify presence in all retail outlets.
- Conduct market analysis to identify trends & opportunities growth by preparing regular reports on campaign performance, market trends, and competitor activities.
- Ensure compliance on all relevant regulations/company policies on all off-premise and distributor activities by maintaining accurate records/documentation related off-premise and distributor activities/results.
- Distributor execution management through ride alongs and market visits to address any issues or concerns as well as identify new areas of opportunities to build and educate consumers.
- Act as the primary point of contact for distributors, addressing any issues or concerns.
- Works towards Sales Metrics KPIs for excellence in execution
- Analyzes sales data to identify trends and opportunities for DNAB Brand growth.
- Participate in GSM and QBR Meetings helping to bring to life their market data to multiple levels of leadership through deck and verbal presentations.
Qualifications and Experience Required
- Ability to engage, influence and coordinate wholesalers and distributors.
- Self-starter with strong ability to influence with data and fact-based selling strategies. Expertise in various POS data including IRI and Chain-Related Category Data.
- 3+ Years working in sales, trade, and/or distributor management; off-premise and distributor management expertise and focus highly preferred.
- Proven track record in managing distributor relationships and achieving sales targets.
- Ability to prioritize multiple initiatives with excellent time management skills; ability prioritize tasks to meet deadlines.
Lean in to our "dial up behaviors" and core values
- Be externally curious
- Collaborate efficiently
- Experiment and learn
- Act decisively
Feel inspired? Then this may be the opportunity for you!
EEO Information Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.