• Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel - Collaborate with HO Commercial Team to support Brand Building activities

• Understand regional nuances in channels which are used in designing local programs

Budget adherence

"• Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters

• Follow financial protocols and procurement processes for budget utilization

• Ensure marketing spend stays within the approved budgets at the regional level."

Brand

"• Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.

• Ensure brand health by constantly monitoring maket share/ IOP achievements

• Monitor competition activities"

Performance governance

"• Establish a robust M&E mechanism for customer marketing initiatives

• Use learning of an M&E for forward planning

Drive SNOP process

"• Manage communication, discussion and alignment of calendar inputs

• Plan activation M&E review and linkage of inputs to volume forecasts

Accounting governance

"• Be responsible for CARM compliance, Auditory compliance, accurate provisioning

• Track and review aging of provisions and Open PO/MIGO

Additional Notes:

1. Tracking Network

2. Planning & Tracking Launch / Execution

3. Primary planning

4. Tracking secondaries

5. Spear heading availability with speed and Scale in both On/Off

6. Identifying outlets for investments with respective retail TLs

7. Visiting retails to track and check executions

8. Doing BTL & TTL M&E

Our Need is for :

a. A hustler

b. Nurturing brands

c. Innovative

d. Ability and passion to try new things

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.