KEY RESPONSIBILITIES

• Meeting sales targets & objectives.
• Market share growth in category - Strengthening & expanding.
• Identification & development of new markets in the existing universe.
• Implementation of Sales & Marketing strategies, Institutional Sales.
• Relationship building & Customer Satisfaction with key accounts
• Cost Optimization.
• Development of a market intelligence/ information system.
• Training, development & monitoring of sales & distribution personnel.
• Management of Schemes, Incentives and Consumer Promotions
• Liaise with the Regional & Channel (Key Accounts + Banqueting) Marketing teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI and cost benefit of the marketing spends.
• Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories.

• Develop sales plans, strategies, and policies with a view to increase/sustain market share and profitability.
• Have an effective implementation and monitoring mechanism to ensure achievement of the Sales plans and strategies.
• Scan the environment to understand competitor's activities, demand supply scenario, regulatory issues to formulate strategies for increasing market share.
• Ensure an increased market share and profitability by facilitating market development, brand management and business development.
• Initiate market intelligence system to provide monthly information to Top Management on potential data, competitors- activities, new product opportunities and other changes in the environment.
• Diversity statement
  
  Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
  
  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
• Diversity statement
  
  Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
  
  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.