Manager, AUS Data & Analytics(APAC- Australia region)
Market Complexity:
Australia is a reasonably sophisticated market with two main route to market channels:
• National Accounts
• Independents
The Independent's channel is influenced at three levels: (1) through National Independent Customer Groups at a National level, (2) through state-based buying groups and (3) at individual outlets
Purpose of Role:
• To lead Diageo Australia through change both, from a process and capability perspective with the view to setting the business up for outstanding use of data and analytics in the future.
• To ensure Diageo Australia's data and reports are accurate and well adopted by the Sales, Marketing and Finance teams.
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• To review our current processes with a view of simplifying, automating the activities.
• Drive accountability with the sales & marketing teams to ensure accurate inputs and process adherence.
Key Responsibilities:
- Data, Analytics and Reporting:
• Development and maintenance of sales analytics dashboards and reports (like Direct Sales, Market share, Secondary sales, SOH, Sales Incentive, Execution performance etc) to provide insights into sales performance, trends, and opportunities enabling decision making at various levels by key stakeholders ranging from Excom members to Field sales teams.
• Customer segmentation, identifying opportunities and targeting using advanced analytics and providing actionable recommendations to sales leadership.
• Provide analytical support for sales planning, forecasting, and territory management to optimize sales performance and drive revenue growth.
• Collaborate with cross-functional teams to gather D&A requirements and ensure alignment on reporting metrics and KPIs.
• Supporting the business in the transition of its data into an enterprise data warehouse.
• Problem solving/Troubleshooting/RCA related to data, reports, processes and tools
• Capability development of the team to support business with ever growing demand of high value adding insights & analysis and data driven decision making
- Sales Operations & Strategy Support:
• Partner with sales leadership to develop and implement sales strategies, initiatives & processes aligned with business objectives.
• Find opportunities for process optimization and automation to drive productivity and efficiency.
- Customer Engagement:
• Lead and handle sales operations and analytics projects from initiation to completion, ensuring timely delivery and quality outcomes.
• Collaborate with partners across the organization, including sales, marketing, finance, and IT, to gather requirements and drive cross-functional initiatives.
• Problem solving/Troubleshooting across data, reports, processes and tool.
Qualifications and Experience Required:
• Engineering or Finance graduate plus MBA from reputed institutes is preferable.
• 8-10 years of tried experience in sales operations, sales analytics, or related roles, with demonstrated leadership experience.
• Strong business partnering skills with desire to make a difference beyond the own team and function.
• Strong analytical skills and proficiency in data analysis tools and techniques.
• Strong commercial drive and commercial curiosity
• Ability to operate in a fast paced environment and deal with ambiguity
• Strong at problem-solving, planning and organizing, highly detail conscious
• Quick learner who exhibits resiliency and tenacity in the face of challenges
• Can build powerful relationships and work collaboratively within a team and with a variety of partners across Sales, Marketing, Finance & IT teams, both on and offshore
• Demonstrates excellent communication skills both written and verbal
• Understanding of drivers of performance within FMCG or Retail - Volume, Price, Mix and Distribution and Rate of Sale (preferred)
Barriers to Success in Role:
• Lack of insight and commercial instinct
• Poor engagement / communication skills in dealing with partners
• Low resilience and inability to operate in a fast paced environment
• Inability to work across cultures / geographies
Flexible Working Options:
• Based in DBSI office, Bangalore
• Flexible based on market requirements
• Working hours: AU timings, early morning- 630AM- 330PM work timings