Manager, AUS Data & Analytics
Market Complexity:
Australia is a reasonably sophisticated market with two main route to market channels:
- National Accounts
- Independents
The Independent's channel is influenced at three levels: (1) through National Independent Customer Groups at a National level, (2) through state-based buying groups and (3) at individual outlets
Purpose of Role:
- To lead Diageo Australia through change both, from a process and capability perspective with the view to setting the business up for outstanding use of data and analytics in the future.
- To ensure Diageo Australia's data and reports are accurate and well adopted by the Sales, Marketing and Finance teams.
- To review our current processes with a view of simplifying, automating the activities.
- Drive accountability with the sales & marketing teams to ensure accurate inputs and process adherence.
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Key Responsibilities:
- Data, Analytics and Reporting:
- Development and maintenance of sales analytics dashboards and reports to provide insights into sales performance, trends, and areas for improvement.
- Customer segmentation, identifying opportunities and targeting using advanced analytics and providing actionable recommendations to sales leadership.
- Provide analytical support for sales planning, forecasting, and territory management to optimize sales performance and drive revenue growth.
- Collaborate with cross-functional teams to gather data requirements and ensure alignment on reporting metrics and KPIs.
- Supporting the business in the transition of its data into an enterprise data warehouse.
- Problem solving/Troubleshooting/RCA related to data, reports, processes and tools
- Sales Operations & Strategy Support:
- Partner with sales leadership to develop and implement sales strategies, initiatives & processes aligned with business objectives.
- Find opportunities for process optimization and automation to drive productivity and efficiency.
- Customer Engagement:
- Lead and handle sales operations and analytics projects from initiation to completion, ensuring timely delivery and quality outcomes.
- Collaborate with partners across the organization, including sales, marketing, finance, and IT, to gather requirements and drive cross-functional initiatives.
- Problem solving/Troubleshooting across data, reports, processes and tools
Qualifications and Experience Required:
- Engineering or Finance graduate plus MBA from reputed institutes is preferable.
- 8-10 years of tried experience in sales operations, sales analytics, or related roles, with demonstrated leadership experience.
- Strong business partnering skills with desire to make a difference beyond the own team and function.
- Strong analytical skills and proficiency in data analysis tools and techniques.
- Strong commercial drive and commercial curiosity
- Ability to operate in a fast paced environment and deal with ambiguity
- Strong at problem-solving, planning and organizing, highly detail conscious
- Quick learner who exhibits resiliency and tenacity in the face of challenges
- Can build powerful relationships and work collaboratively within a team and with a variety of partners across Sales, Marketing, Finance & IT teams, both on and offshore
- Demonstrates excellent communication skills both written and verbal
- Understanding of drivers of performance within FMCG or Retail - Volume, Price, Mix and Distribution and Rate of Sale (preferred)
Barriers to Success in Role:
- Lack of insight and commercial instinct
- Poor engagement / communication skills in dealing with partners
- Low resilience and inability to operate in a fast paced environment
- Inability to work across cultures / geographies
Flexible Working Options:
- Based in DBSI office, Bangalore
- Flexible based on market requirements
- Working hours: AU timings, early morning shifts