DIAGEO CONTEXT
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
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Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
ROLE DIMENSIONS
In this role you will be the personification of Diageo's ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a who can present our products to reflect the luxury brand's image and values, bringing them to life for our customers/consumers.
Working collaboratively across Diageo cross-functional team and our Brand Ambassadors to deliver the annual P&L for your customers. This will be delivered through a combination of securing pouring contracts and delivering exciting and tailored activations on these top 10% accounts. Great activation and collaborative working are a key part of delivering great customer service.
TOP ACCOUNTABILITIES
- As a Luxury Account Executive in the highly influential area of the On Trade you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout key outlets.
- Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills
- Accountable for P&L delivery of the portfolio within the customer remit. Successfully navigate return on investment decisions with each customer aligning with key priorities for sustainable and profitable growth.
- Partnership with the Diageo Luxury Marketing team and the Advocacy team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
- Deliver against the distribution and execution targets each month, quarter and year.
- Work closely with a Luxury curation manager who will support menu creation, activations and customer engagement within your customer base. This will require strong organizational skills, paired with proactive communication to deliver standout results for Diageo and our customers.
- Accurate forecasting and internal performance management with attention to detail, as well as proactive RTM and supply team connectivity to maintain brand visibility in outlet.
- Drive on trade understanding at all levels within Diageo GB, ensuring that the consumer trends that your customers are experiencing are fed through into brand and customer teams, so we are constantly responding to the latest trends.
IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES
- Commercial attitude essential
- Analytical, systems proficiency
- Worked with Luxury brands and/or high-end accounts preferable
- An existing network within the GB on trade preferred but not essential
- Able to demonstrate excellent relationship building and influencing skills across functions
- Sell the history and heritage of our luxury brands you represent. We will teach you everything you need to know
- Have a high affinity for iconic brands and an in-depth understanding of consumer desires and how to engage with them.
- You can establish and keep excellent relationships with key influencers in the industry and beyond, and you know the best places to go.
- Become the first point of contact to learn more about upcoming trends or in-depth knowledge about spirits and the industry.
- Engage with decision-makers of the On-Trade and Off-Trade network to ensure perfect execution in our outlet universe.
Your job isn't done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products. This is a commercial position by heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations.
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!